CMOtech UK - Technology news for CMOs & marketing decision-makers
Moran headshot

AI is forcing leaders to rethink how teams work

Fri, 6th Mar 2026

As AI becomes embedded in everyday work, leaders must rethink how global teams collaborate, learn and evolve.

The hardest part of leading an AI-first organisation is not the technology. It is helping people evolve alongside it.

Over the past few years, the conversations I have with teams across Israel, New York, London and Madrid have changed. They used to centre on delivery timelines, operational processes and collaboration across time zones. Today they often begin somewhere else entirely: with questions about models, data, experimentation and how AI should shape everyday work.

For leaders, this shift is not simply about adopting new tools. It is about rethinking how teams collaborate and how people develop the skills needed to contribute in an AI-driven environment.

Across industries, organisations are embedding artificial intelligence into core operations. The European Banking Authority has documented the expanding use of AI across financial services, from fraud detection and risk analysis to customer due diligence and reporting.

At the same time, regulators and policymakers are paying closer attention to how AI systems are governed. The Bank for International Settlements has highlighted the importance of clear accountability, explainability and model validation frameworks as AI adoption grows. 

These developments matter not only for technology teams but for how organisations build and lead their workforce.

From operators to architects

One of the most visible changes inside AI-driven organisations is how roles evolve.

In traditional operational environments, many roles focus on executing defined processes. As AI systems become embedded into workflows, those roles begin to shift. Employees are increasingly asked not only to operate systems but also to question how those systems are designed, trained and improved.

In many organisations, the move from operator to architect is becoming a defining career transition. That shift requires new capabilities. It demands curiosity, comfort with experimentation and the ability to work across functions. It also requires a basic understanding of how data and models influence outcomes.

The change is not happening evenly. According to the World Economic Forum  women represent roughly 22 percent of the global AI workforce and an even smaller proportion of senior AI leadership roles. 

Research from the Alan Turing Institute shows that gender gaps widen at senior and technical levels within AI-related roles. As organisations become more dependent on intelligent systems, creating pathways into these design and architecture roles becomes increasingly important.

Leading global teams through technological change

For leaders managing global organisations, the transition is rarely uniform.

Teams in different regions often approach AI experimentation differently. Regulatory environments, talent pools and cultural attitudes toward risk all shape how quickly new tools are adopted. What works naturally in one market may take longer to gain traction in another.

Leading through this transition means creating structures that allow learning to travel across the organisation.

In practice, this often involves encouraging teams that were never traditionally considered technical to engage with AI tools. It means creating opportunities for employees to experiment, share insights and learn from one another across regions and functions.

Within our own organisation, which operates globally and builds AI infrastructure for financial crime detection, we have tried to treat AI exposure as a shared organisational capability rather than a specialised one. A dedicated AI lead supports cross-functional learning, and teams across departments, including finance and marketing, experiment with building AI-enabled workflows that improve how they work.

This approach reflects a broader pattern across industries. Research shows that organisations successfully adopting AI tend to approach it as an organisational transformation rather than a purely technological upgrade.

Culture matters as much as capability

Technology transformations often succeed or fail because of culture rather than capability.

When employees feel comfortable experimenting, asking questions and challenging how systems operate, organisations are better positioned to improve those systems over time. When experimentation is limited to a narrow technical group, the learning curve for everyone else becomes steeper.

For leaders, that means focusing not only on deploying AI tools but also on creating environments where people feel confident engaging with them.

Global organisations add another layer to this challenge. Differences in communication styles, working norms and professional backgrounds can either slow collaboration or strengthen it, depending on how teams are structured.

In many cases, the diversity of global teams becomes an advantage. Different perspectives help question assumptions embedded in models and highlight blind spots earlier.

The leadership challenge ahead

AI will continue to reshape how organisations operate. But the most significant changes may be less about the technology itself and more about how people work alongside it.

For leaders, the task ahead is to ensure that teams are not only using AI but learning how to shape it. That means creating opportunities for employees to move from operational roles toward positions that influence how systems are designed and improved.

In global organisations, it also means building cultures where experimentation, collaboration and continuous learning can happen across borders.

AI-first organisations will not be defined only by the systems they build. They will be defined by how well their people learn to shape those systems.

The leadership challenge is not simply adopting AI. It is creating the conditions where teams across functions, cultures and geographies can grow with it.