GOODFOLIO overhauls leadership to target enterprises

GOODFOLIO has reorganised its senior leadership team as it shifts its focus towards large organisations and expands into overseas markets.

The UK-based company operates a portfolio model in which multiple artificial intelligence systems share infrastructure. It said the changes respond to growing business demand for AI products that fit corporate workflows and governance requirements.

The restructure creates four company-wide roles. Each executive will also retain leadership responsibilities within a subsidiary in the group.

Gary Bonilla has been appointed Chief Strategy Officer. He has worked on transformation programmes across brands and agencies including Nestlé, Unilever, P&G, Nickelodeon, and Saatchi & Saatchi.

Max Ward has been named Chief Commercial Officer. He is a Series A AI founder and previously held roles at DHL. The company said he has three decades of experience in enterprise business development across Asia and the Middle East.

Phil Clements becomes Chief Platform Officer. He has more than 10 years of experience in finance and has held roles at Bloomberg and Record. He is a CAIA UK Executive and a CFA UK Committee Member, according to the company.

Simon Thompson has been appointed Chief Data Officer. He has led AI teams and delivered data products for customers across multiple sectors, the company said.

Portfolio approach

GOODFOLIO describes itself as a platform that builds and deploys AI systems within international enterprise companies. It positions the business around a shared technology foundation used across multiple products.

The group's flagship subsidiaries include Finspector and GoodMora. Finspector is positioned as financial marketing compliance software, while GoodMora is described as a strategic intelligence platform focused on organisational and operational insight.

The leadership changes are intended to tighten coordination across the portfolio. The group structure also gives subsidiaries access to shared infrastructure and a unified business approach.

The announcement comes as corporate buyers scrutinise AI spending. Many businesses have trialled tools that sit outside core systems or lack clear ownership and risk controls. More procurement teams are asking vendors for clearer deployment models, data-handling processes, and evidence of measurable outcomes.

GOODFOLIO framed the shift as a response to what it called "AI fatigue" in large organisations, saying buyers want products aligned with specific industry requirements and operating constraints.

Enterprise customers

GOODFOLIO said it works with enterprise and public-sector partners including Unilever, Libera, Magnum Ice Cream, the Financial Conduct Authority, Snap Finance, and Architects' Foundation.

The company said it is primarily bootstrapped and has generated more than £1 million in revenue since launching in June 2023.

In a statement, CEO Omid Pakseresht linked the leadership structure to the company's shared platform model.

"By consolidating our business strategy and leadership team, GOODFOLIO is focusing on building and deploying AI systems that solve real problems in enterprise environments, which are structured around shared AI platforms and infrastructure that power multiple products and deployments," said Omid Pakseresht, Chief Executive Officer, GOODFOLIO.

He said the company will continue to align its subsidiaries around common technical building blocks and operating methods as it expands its work with large organisations.

"The team is dedicated to creating AI that actually works in enterprise environments, strengthening collaboration across the multiple AI systems within GOODFOLIO and maximising shared impact for each enterprise we work with," Pakseresht said.