Mapp, a global provider of marketing cloud solutions, has named James Brooke as its new Chief Executive Officer.
James Brooke, a digital experience veteran with over 25 years in the martech sector, is noted for his ability to build and scale high-growth companies. His experience includes co-founding Amplience and leading it to global success, along with a history of creating customer-centric digital strategies. His appointment is seen as a significant move for Mapp, especially as the company aims to accelerate growth and strengthen AI-driven product development.
Brooke takes over from Steve Warren, who led Mapp for eight years. Under his guidance, the company aims to enhance customer journey orchestration and offer solutions tailored to changing consumer behaviours and privacy-first regulations.
"It's a great privilege to lead Mapp at this critical moment for both the business and the industry," said Brooke. "Mapp serves hundreds of world-leading retail and consumer-focused businesses, and its uniquely differentiated solutions empower marketers to deliver exceptional results. I look forward to fostering a culture of innovation and collaboration that secures Mapp's position in this space."
Brooke's leadership is expected to guide Mapp through the opportunities and challenges posed by the fast-evolving marketing technology landscape. His tenure is anticipated to be marked by a focus on equipping clients with the necessary tools for success.
"At Mapp, we're committed to equipping our clients with the tools they need to succeed," Brooke added. "I'm excited to work with this exceptional team to define what's next for our industry and help our clients deliver extraordinary customer experiences."
The coming year is predicted to be significant for AI, digital experience, and marketing technology. Mapp, under Brooke's leadership, is expected to play an essential role in delivering quality, innovation, and value to these sectors. Brooke's vision for the company includes fostering an environment that meets the evolving needs of its clients and the industry at large.
