CMOtech UK - Technology news for CMOs & marketing decision-makers

Adobe Firefly stories

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Adobe & Nvidia deepen AI pact for creative workflows

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Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
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Adobe adds conversational AI tools to Photoshop, Firefly

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Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
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Adobe adds Quick Cut AI to streamline Firefly editing

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Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
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Adobe offers unlimited Firefly AI generations to users

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Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.
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Cognizant & Adobe deepen AI pact on content at scale

Sat, 31st Jan 2026
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Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.
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Adobe expands Firefly Foundry AI with major film deals

Fri, 23rd Jan 2026
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Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.
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Adobe boosts AI video tools & unveils USD $10m fund

Wed, 21st Jan 2026
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Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.
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Adobe partners with Runway to power pro AI video tools

Fri, 19th Dec 2025
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Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
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Adobe adds Firefly video tools & unlimited AI use

Wed, 17th Dec 2025
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Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.
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Adobe adds dedicated YouTube Shorts tools to Premiere

Sat, 13th Dec 2025
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Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
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Adobe brings Photoshop, Express & Acrobat into ChatGPT

Sat, 13th Dec 2025
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Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.
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Exclusive: The future of creative agencies as platforms

Thu, 30th Oct 2025
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Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
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Adobe launches AI assistants & creative tools across platforms

Wed, 29th Oct 2025
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Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
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Adobe to integrate Google's AI into creative apps for business

Wed, 29th Oct 2025
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Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
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Adobe Firefly announces new AI tools for video, audio & images

Wed, 29th Oct 2025
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Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
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Qualcomm to boost marketing with Adobe AI tools & GenStudio

Fri, 19th Sep 2025
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Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
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Adobe launches collaborative AI film project to empower creators

Fri, 1st Aug 2025
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Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.
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Adobe brings new AI tools & workflow upgrades to Photoshop

Wed, 30th Jul 2025
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Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.
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Adobe Firefly adds AI sound & video tools to boost creativity

Fri, 18th Jul 2025
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Adobe Firefly launches new AI tools for bespoke sound effects, video editing, and avatar creation, enhancing creative control and streamlining production.
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Adobe launches Firefly app, bringing AI image & video to mobile

Wed, 18th Jun 2025
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Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.