Adobe Firefly stories
Adobe & Nvidia deepen AI pact for creative workflows
Yesterday
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digital transformation
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cx
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martech
Adobe and Nvidia are expanding their AI alliance to power Firefly, agent-based workflows and 3D digital twins for creative teams.
Adobe adds conversational AI tools to Photoshop, Firefly
Last week
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martech
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rpa
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erp
Adobe is baking chat-style AI assistants into Photoshop and Firefly, letting users edit and generate images simply by describing changes.
Adobe adds Quick Cut AI to streamline Firefly editing
Last month
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martech
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digital entertainment
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genai
Adobe's Quick Cut AI auto-assembles long clips in Firefly, giving creators a structured first edit to refine pacing, shots and style.
Adobe offers unlimited Firefly AI generations to users
Last month
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martech
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digital entertainment
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genai
Adobe is offering eligible Firefly subscribers unlimited AI image and video generations across web, mobile and Boards until 16 March.
Cognizant & Adobe deepen AI pact on content at scale
Sat, 31st Jan 2026
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digital transformation
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martech
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partner programmes
Cognizant and Adobe are deepening their AI alliance to speed and govern large-scale content creation for heavily regulated global enterprises.
Adobe expands Firefly Foundry AI with major film deals
Fri, 23rd Jan 2026
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martech
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physical security
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digital entertainment
Adobe broadens Firefly Foundry with major Hollywood deals, pitching brand-safe generative AI tools for film, TV and immersive content.
Adobe boosts AI video tools & unveils USD $10m fund
Wed, 21st Jan 2026
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martech
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digital entertainment
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rpa
Adobe unveils expanded AI video tools for Premiere and After Effects and pledges USD $10m in new Film & TV Fund grants for creators.
Adobe partners with Runway to power pro AI video tools
Fri, 19th Dec 2025
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saas
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martech
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genai
Adobe strikes multi-year deal with Runway to bring its latest Gen-4.5 generative video model and pro AI tools into Firefly and Creative Cloud.
Adobe adds Firefly video tools & unlimited AI use
Wed, 17th Dec 2025
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martech
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digital entertainment
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rpa
Adobe expands Firefly with prompt-based video edits, browser editor, partner models and a promo offering unlimited AI generations for some.
Adobe adds dedicated YouTube Shorts tools to Premiere
Sat, 13th Dec 2025
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martech
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digital entertainment
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genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
Adobe brings Photoshop, Express & Acrobat into ChatGPT
Sat, 13th Dec 2025
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data protection
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document management
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ecm
Adobe embeds Photoshop, Express and Acrobat inside ChatGPT, giving hundreds of millions free, conversational access to its creative tools.
Exclusive: The future of creative agencies as platforms
Thu, 30th Oct 2025
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digital transformation
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martech
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partner programmes
Adobe leads a quiet revolution as agencies transform into tech platforms, automating creative workflows with AI to boost speed and scale content production.
Adobe launches AI assistants & creative tools across platforms
Wed, 29th Oct 2025
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ecm
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martech
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digital entertainment
Adobe introduces AI assistants and new creative tools across its platforms, enhancing content creation with integrations from partners like OpenAI and Google.
Adobe to integrate Google's AI into creative apps for business
Wed, 29th Oct 2025
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uc
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martech
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personalisation
Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
Adobe Firefly announces new AI tools for video, audio & images
Wed, 29th Oct 2025
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martech
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digital entertainment
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genai
Adobe Firefly unveils new AI tools including video editor, voiceover, and 4MP image generation to boost creative workflows in one platform.
Qualcomm to boost marketing with Adobe AI tools & GenStudio
Fri, 19th Sep 2025
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martech
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partner programmes
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supply chain
Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.
Adobe launches collaborative AI film project to empower creators
Fri, 1st Aug 2025
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martech
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ai
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visual effects
Adobe launches The Unfinished Creator Film, a global collaborative AI project empowering creators to co-create and remix an evolving short film via Firefly.
Adobe brings new AI tools & workflow upgrades to Photoshop
Wed, 30th Jul 2025
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martech
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ai
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social media
Adobe updates Photoshop across desktop, web and mobile with new AI tools like Harmonize and Generative Upscale to boost creative workflows and editing ease.
Adobe Firefly adds AI sound & video tools to boost creativity
Fri, 18th Jul 2025
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genai
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ai
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content creation
Adobe Firefly launches new AI tools for bespoke sound effects, video editing, and avatar creation, enhancing creative control and streamlining production.
Adobe launches Firefly app, bringing AI image & video to mobile
Wed, 18th Jun 2025
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martech
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genai
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ai
Adobe launches Firefly mobile app for iOS and Android, enabling AI-powered image and video creation with seamless Creative Cloud integration.