Advertising stories - Page 2

Yahoo is expanding its partnership with data collaboration platform LiveRamp to enhance advertising reach and interoperability.

Industry expert appointed CFO to drive global expansion for Inspired Thinking Group, a leading marketing services company.

Gopuff has launched its Ads platform in the UK, giving brands the chance to target high-intent customers while they shop.

Ultimately, it’s about the consumer experience. When we put the individual shopper at the centre of the advertising, everyone wins.

Five by Five appoints Matt Batten as new Executive Creative Director. Expansion plans set to strengthen agency's presence in Australia.

BlackBerry appoints Neelam Sandhu as Chief Marketing Officer, responsible for leading marketing and corporate sustainability efforts.

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

LiveRamp expands partnership with Pinterest to offer global integration for advertisers, reaching audiences seamlessly on Pinterest's platform.

Majority of Australians worried about impact of AI in the workplace, with leaders and workers showing a disconnect, reveals research.

Automation can modernize businesses and make them more profitable, according to research by Theorem and Hypothesis Group.

For marketers to stay on top of their game, they are increasingly embracing the technology of today to give them a creative or operational edge.

APAC marketers embrace the phase-out of third-party cookies, recognizing the value of zero and first-party data, says Twilio research.

CitrusAd is a leading retail media platform used globally. TechDay interviewed Alban Villani, CitrusAd's Regional CEO for EMEA, to find out more.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Secureworks has found that Bumblebee malware is being spread through malicious online advertising, such as Google ads.

Superloop has launched a new brand campaign, Refresh Your Internet, marking its position as a genuine challenger brand in the Australian ISP market.

TripleLift, a digital media platform, appoints Amazon Ads veteran, Ed Dinichert, as its new Chief Revenue Officer to enhance advertising across every platform.

Shopping is not solely the purchase of a good but involves an attachment to the product, a secret weapon for the informed retailer armed with shoppable video.

New research from digital intelligence platform Similarweb has found that Facebook lost ad market share in the fourth quarter of 2022.

The newest iteration of attentionPLAN product allows leveraging the largest global human attention dataset to increase media spend efficiency.

KYND appoints Dave Moreau as Chairman of the Board, with over 30 years of experience in media services and tech sectors, to support its growth journey.

Paessler continues to grow in APAC with new hires Jim Lee, Business Development Manager, and Tommy Lok, Director of Technical Services.

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

AWS empowers advertisers and marketers to reinvent workloads with solutions to improve audience and customer data management.