Esme Robinson explores the intersection of marketing, major events and consumer behaviour, showing how moments like the World Cup create powerful, time-sensitive opportunities for brands. Through her writing, she highlights how shifts in audience attention, spend and sentiment can rapidly reshape the advertising landscape.

By reading Esme’s stories, marketers and strategists can learn how to plan around big cultural moments, understand last‑minute shopper behaviour, and align media investment with where fans are actually focusing their attention. Her work offers practical insight into how to turn short-lived spikes in interest into meaningful, measurable impact for brands.