CMOtech UK - Technology news for CMOs & marketing decision-makers

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Google AI more negative than ChatGPT for brand reputation

Last week
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cx
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martech
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risk & compliance
AI search tools cast brands in starkly different lights, with Google skewing early negative and ChatGPT souring sentiment near purchase.
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Ivo opens London, New York hubs amid rapid AI growth

Last week
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digital transformation
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cx
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martech
Legal AI firm Ivo opens London and New York offices and plans to triple headcount, after 600% annual recurring revenue growth.
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Innovid adds Reddit ads to unified social workflow

Last month
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martech
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partner programmes
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rpa
Innovid adds full Reddit ad management to its Social Ads Manager, letting marketers run Reddit alongside other major social platforms.
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UK consumers step up cross-checking as AI use grows

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martech
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genai
UK consumers are embracing AI tools but trust is splintering, with most cross-checking search, social and brand sites before deciding.
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Attest unveils Compass AI co-pilot to speed up research

Fri, 23rd Jan 2026
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data analytics
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digital transformation
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digital entertainment
Attest launches Compass, an AI co-pilot to help insight teams design surveys faster, surface key findings and craft stakeholder-ready stories.
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UK online shopping scams soar 416% amid ad fraud surge

Wed, 21st Jan 2026
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mdm
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phishing
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advanced persistent threat protection
Online shopping scams in the UK jumped 416% in late 2025 as malvertising, social media fake shops and deepfake frauds surged, Gen warns.
Ivo founders min kyu jung and jacob duligall 2

Ivo raises USD $55 million to grow AI contract tools

Wed, 21st Jan 2026
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digital transformation
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martech
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commerce systems
AI contract software startup Ivo secures USD $55 million Series B to speed contract review, as revenue surges 500% and UK expansion looms.
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Criteo outlines agentic AI's next phase in eCommerce

Mon, 12th Jan 2026
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martech
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commerce systems
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personalisation
Criteo says agentic AI will add a powerful new eCommerce layer, reshaping search, retail assistants and LLM ad models without replacing shops.
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Innovid boosts Social Ads Manager with Reddit tools

Thu, 18th Dec 2025
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martech
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rpa
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cdp
Innovid adds Reddit, Meta optimisation and Google CM360 tools to Social Ads Manager, promising smoother cross-platform social campaigns.
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Viral festival moment boosts demand for Huski flutes

Mon, 8th Dec 2025
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e-commerce
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amazon
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social media
A viral festival clip of a top influencer sipping from a pink Huski champagne flute has sent global demand for the Kiwi drinkware brand soaring.
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Amazon unveils Nova 2 AI models & launches custom Forge tools

Fri, 5th Dec 2025
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rpa
Amazon launches Nova 2 AI suite with four new models and introduces Nova Forge for firms to create custom AI solutions tailored to diverse industries and tasks.
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Neo4j's AI maps fan theories to predict Stranger Things finale

Thu, 20th Nov 2025
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data analytics
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digital entertainment
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ai
Neo4j's HopperGraph uses AI to analyse 150,000 Reddit posts, mapping fan theories to predict potential outcomes for Stranger Things' final season.
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How marketers must handle search in an AI world

Wed, 19th Nov 2025
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partner programmes
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ai
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google
Marketers must evolve search strategies, blending proven tactics with AI trends to thrive amid Google's shift to AI-driven search landscapes.
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UK shoppers blend AI, reviews & social media to make decisions

Thu, 30th Oct 2025
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martech
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ai
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google
UK shoppers now combine AI tools, social media, and peer reviews to guide online purchases, reflecting a shift from relying on single search sources.
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Most social media debt advice misleading & unreliable, study finds

Thu, 23rd Oct 2025
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facebook
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social media
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financial literacy
A study reveals most UK social media debt advice is misleading or unreliable, urging people to seek FCA-regulated, impartial financial guidance instead.
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Salesforce launches Agentforce 360 to unite humans & AI agents

Wed, 15th Oct 2025
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crm
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digital transformation
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martech
Salesforce has launched Agentforce 360, a platform that unites human employees and AI agents to boost workplace productivity and customer service.
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Facebook, WhatsApp & TikTok most invasive, Discord safest

Thu, 2nd Oct 2025
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data protection
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data privacy
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ai
Research finds Facebook, WhatsApp, and TikTok most privacy-invasive, while Discord tops the list for safeguarding user data and resisting AI training use.
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Cloudflare unveils new tools to help creators control AI use

Thu, 25th Sep 2025
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martech
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ai
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ai ethics & governance
Cloudflare launches Content Signals Policy, enabling creators to control how AI companies use their online content, enhancing robots.txt capabilities.
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Cloudflare makes AI crawlers opt-in, giving power to creators

Wed, 2nd Jul 2025
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ai
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copyright
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pinterest
Cloudflare now blocks AI crawlers by default, letting website owners opt-in to share content, aiming to protect creators and create fair AI content use.
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Retail fraud awareness rises with social media, risks USD $107bn

Thu, 22nd May 2025
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ai
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e-commerce
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youtube
Awareness of retail fraud surges via social media, with risks looming at USD $107bn by 2029 as consumers grow tempted and acceptance rises.