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YouTube Shorts stories
Google adds Gemini AI tool to generate short music tracks
Last month
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physical security
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digital entertainment
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genai
Google's Gemini app can now spin 30-second AI songs from text or images using its new Lyria 3 model, with built-in SynthID watermarks.
YouTube sets 2026 agenda on creators, kids & AI tools
Thu, 22nd Jan 2026
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martech
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physical security
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digital entertainment
YouTube sets 2026 agenda with tougher child safety tools, bigger creator payouts and expanded AI across production and viewing.
Adobe adds dedicated YouTube Shorts tools to Premiere
Sat, 13th Dec 2025
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martech
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digital entertainment
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genai
Adobe has built a dedicated YouTube Shorts workspace into Premiere mobile, letting creators edit vertical clips and upload directly in-app.
Adobe brings Premiere tools to YouTube Shorts for mobile creators
Wed, 29th Oct 2025
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martech
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youtube
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social media
Adobe and YouTube partner to bring Premiere mobile editing tools to YouTube Shorts, enhancing short-form video creation for millions of creators globally.
Adobe to integrate Google's AI into creative apps for business
Wed, 29th Oct 2025
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uc
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martech
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personalisation
Adobe will integrate Google Cloud's AI models into its creative apps, boosting content creation for businesses and professionals with tailored, scalable tools.
YouTube marks 20 years as top platform for influencer spend
Fri, 30th May 2025
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martech
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youtube
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marketing
YouTube, marking 20 years, remains the top platform for influencer spend with 2.476 billion users and highest EMV returns in 2025 projections.
Google DeepMind unveils major generative AI updates for creators
Thu, 22nd May 2025
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genai
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ai
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ml
Google DeepMind unveils generative AI models Veo 3, Imagen 4, Lyria 2 and Flow, enhancing video, image, music and filmmaking for creators.
Google unveils major AI enhancements at Marketing Live 2024
Thu, 23rd May 2024
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data analytics
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martech
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genai
At Google Marketing Live 2024, major AI advancements promised to revolutionise advertising, including optimised Performance Max campaigns, generative AI image tools, and enhanced media transparency.
Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
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data analytics
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youtube
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bi
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.