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Chris Koehler named as Twilio's new Chief Marketing Officer
Marketing veteran Chris Koehler, joins customer engagement platform Twilio as Chief Marketing Officer, tasked with enhancing global brand visibility and pushing product innovation.
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Brands increasingly investing in QR & NFC marketing
SharpEnd's report reveals global brands' increasing reliance on connected tech like QR and NFC, paving the way for personalised marketing.
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Qualtrics unveils AI tools to boost large-scale customer experiences
Qualtrics unveils AI-empowered tools, set to personalise customer experiences across multiple channels, potentially impacting customers of major firms such as Hilton and Motorola Solutions.
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Amazon Q's AI increases business productivity by almost 50%
Amazon Web Services launches Amazon Q, an AI assistant designed to boost employee productivity by up to 49%, as businesses continue to adopt digital transformation.
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Progress boosts AI capabilities in latest Sitefinity edition
Progress ramps up AI capabilities in the latest edition of Sitefinity, offering tools to refine audience segmentation and increase content relevancy.
Hottest
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VerifyMy appoints Emma Robert-Tissot as first Head of Marketing
VerifyMy, a leader in online protection solutions has appointed Emma Robert-Tissot, ex-YouGov, to head their marketing, fuelling expansion while promoting child cyber-safety.
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Peckham's digital skills boost for black & ethnic minorities
The Institute of Coding, UAL, UK Black Tech, and the London Borough of Southwark unite to advance digital training for minority communities.
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Debunking the “Three Year Lie”: A new approach to retail digital strategy
Exposing the myth that retail digital strategies demand three years to yield results – it's time to favour return on value in a timely 3-6 month window for growing online presence and customer engagement.
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Tesco teams up with Eagle Eye for personalised Clubcard promotions
Eagle Eye's AI-powered Personalised Challenges platform has been contracted by UK supermarket Tesco to drive data-driven, personalised promotions for Clubcard members.
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Generative AI adoption in marketing hindered by skill gap & legal concerns
Partner marketers embrace Generative AI but face barriers including legal issues, data security fears, and a noteworthy skills gap, as per a Coterie Connect event.
Recent
Sitecore appoints Dave O'Flanagan as CEO with AI-first approach
Adobe MAX London 2024 unveils AI innovations in creative tools
Endava introduces Agentic AI accelerator for regulated sectors
Adobe unveils innovative Firefly Image 3 AI model at MAX London
Open source vulnerabilities will hamper the next generation of the web
How marketers can leverage the ‘art and science’ power of generative and predictive AI
UK consumers are turning their back on AI chatbots
UK consumers prioritising price over brand loyalty
Sembo unveils AI assistant revolutionising multi-destination travel booking
Adobe unveils advanced creative control in fresh Photoshop update
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