CMOtech UK - Technology news for CMOs & marketing decision-makers

Expert columns
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Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
By Maria Giacobbe, SVP Business Development, Epsilon
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Enhancing customer service through AI-powered personalisation
By Emily Bristow, SVP Global head of Blue Prism professional services & customer success, SS&C Blue Prism
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‘Fear of getting it wrong’ harming SME export potential
By Dan Culverhouse, Managing Director, UK & IE, Customs Support Group
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The new AI economy: welcome to the era of knowledge-as-a-service
By Ellen Brandenberger, Senior Director of Product Innovation, Stack Overflow
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The third industrial revolution: a new era for business and society
By Paul Chan, CEO, Decidr.ai
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SHEIN’s digital market share, app strength make the case for IPO
By Inès Durand, Solution Business Manager of Advisory Services, Similarweb
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Unlocking unused customer data: A wake up call for travel and hospitality
By Billy Loizou, Area Vice President, Amperity
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Deploy or build? Eight reasons to avoid building a loyalty and promotions solution in-house
By Jack Bolton, Sales Engineer, Eagle Eye
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Are actuaries getting left behind? The ‘double hurdle’ to innovation
By Klaas Stijnen, Co-Founder and Co-CEO, Montoux
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Is now the time to introduce creative directors to the board?
By David O'Hearns, Founder and MD, Dawn
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Why eCommerce brands need to rethink Black Friday/Cyber Monday
By Jasmine Allen, Head of Performance, Impressive
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Why affiliate programmes aren’t just for big businesses
By Kirsty Sharman, Referral Marketing Expert and Founder, Referral Factory