CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom
Guides
#
ai agents
#
customer data platforms
#
customer experience
#
marketing automation
#
marketing technologies
Search
Stories by Alex Covin
Looking ahead: The great marketing technology transition
Fri, 9th Feb 2024
#
uc
#
digital transformation
#
cx
Rising consumer expectations and digitisation push businesses to upgrade legacy systems for advanced, cloud-based platforms for improved customer engagement and long-term growth.