LocalStack acquires WonderTwin AI to boost local testing
2 days agoTeams testing software integrations could soon avoid live APIs and shared sandboxes, as LocalStack adds WonderTwin AI's application emulators.
UK stories
AI and data reshape finance, tax and hiring practices
Taxpayers, recruiters and operations teams face tighter decisions as AI speeds up workflows and Making Tax Digital forces more frequent reporting.
Allica Bank & Adclear streamline marketing compliance
The overhaul is expected to save hundreds of hours in reviews as the bank expands its marketing activity and tightens audit trails.
ZYMIX launches UK social superapp combining chat & payments
It aims to cut app switching for British users by linking messaging, events, social content and peer-to-peer payments in one place.
Scary Robots uses synthetic audiences for PitPat ad
PitPat's ad was reshaped after synthetic testing lifted recall of its main safety message from 51% to 74% among UK dog owners.
Amazon launches instalment payments with Affirm in UK
Shoppers on Amazon.co.uk will be able to spread eligible purchases over up to 48 months, with instant credit checks and no late fees.
FICO named leader in IDC decision intelligence study
The recognition underscores growing demand for systems that turn scattered data into faster, governable decisions across large enterprises.
Editor Interviews
Conversations with technology leaders, founders and operators.
AI transforming B2B discovery - but human trust endures
AI is changing how B2B buyers make decisions - but an expert warns that it is not a substitute for effective human comms strategies.
Last month
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Fri, 31st Jul 2026
Exclusive: Dreamdata CEO on why B2B buying funnel isn't linear
Buyers are spending most of the journey before sales speak, forcing marketers to rethink funnels and how they prove return on investment.
Tue, 7th Jul 2026
Earn the commute: Premium offices turn mandates into magnetism
Well-designed offices are helping firms attract staff back by pairing prime locations, amenities and flexible spaces with higher productivity.
Tue, 26th May 2026
Expert Opinions
More opinions →
How to maximise AI performance during the golden quarter
Retailers risk weaker personalisation and wasted spend this peak season unless customer data is cleaned up before AI systems are switched on.
3 days ago
How simplifying IT helps teams perform at racing speed
As IT estates grow more tangled, firms risk slower fixes, siloed data and weaker AI insights unless they simplify systems first.
4 days ago
The golden quarter loyalty opportunity: Why rewards matter more when consumers ...
With UK shoppers planning GBP £17.9 billion of Golden Quarter spending, brands face tougher battles for cautious consumers' custom.
11 days ago
Why verification should be the first step in your email strategy
19 days ago
Beyond badge-scans: why tech events should be designed for trust
20 days ago
Why Email and Phone Append Matter for Prescreen Campaigns
26 days ago
Agentic marketing and the intelligence ownership problem
27 days ago
Latest News
More news →
Gainsight links Salesforce Agentforce & Slack to data
Sales and customer success teams can now see renewal risks and expansion signals in Slack and Salesforce without switching systems.
CMOs and CIOs clash over who should own AI decisions
Governance gaps may slow AI deployment as marketing and IT disagree over who controls shared content and platform decisions.
Marketers trust human reports over AI, Adverity finds
Poor data governance is slowing AI adoption in marketing, with only 35% willing to share unverified machine-generated insights, Adverity found.
Kantar finds marketers back AI assistants, consumers wary
The gap between brand spending and shopper trust is widening, with just 23% of consumers trusting AI assistant recommendations despite heavy marketer backing.
Our Editorial Team
Every story is shaped by real people: journalists, editors and contributors.
Sofiah Nichole Salivio
News Editor
Sofiah Nichole has balanced a dual passion for technical precision and the written word since 2017. Before diving into the world of Civil Engineering, she spent years navigating school press conferences and contributing to university publications, honing her skills as a versatile staff writer. Outside of her engineering labs, you can find her advocating for student voices and looking for the next great story to tell. She believes that whether you are building a bridge or a news report, the foundation must be rock solid.
Tom Richmond
Reviewer
Originally from the Isle of Man, Tom has been contributing to our sites for a number of years. He loves sport, tech and cars. In his spare time, you’ll either find him on the golf course, playing football or test-driving a new car.
Anthony Caruana
Interview Editor
Anthony has been living and breathing technology since he was a child. He has contributed to almost every major technology publication in Australia as well as editing a few along the way. In his spare time, he likes to run, especially on trails, and plays Australian Rules football through the winter.
Damian Seeto
Gaming Contributor
Damian has been contributing to our sites since 2009 and is always available whenever a video game needs to be reviewed. Aside from being a big gamer, he is also one of biggest professional wrestling fans. Damian likes Star Wars, comic book movies and Metallica.
Darren Price
Consumer & Gaming Writer
Darren Price has been playing video games and messing with technology for 45 years. For the last fifteen years he’s been writing about games and tech, as well. He hates sport, but loves sports video games - which he puts down to a mixture of being annoyingly contrary and extremely lazy. Whilst he is completely tone deaf, he considers Rock Band to be his guilty pleasure. A geek from way back, Darren builds his own computers, collects comic books, owns several lightsabers and is a sucker for video-gaming merchandise.
David Shilovsky
Interview Editor
David joins us from a primarly sports reporting background, but has a keen interest across all facets of technology, especially any Apple product, the latest in OLED televisions and gaming consoles. He brings significant editorial experience to the role, with various digital and print publications on his CV. In his spare time, David enjoys watching or playing sport, playing video games and checking out live music.
Analyst Insights
Industry research and analysis from leading firms.
WPP names Eric Campbell as VML Global Chief Executive
Jon Cook will stay on until March 2027, giving WPP a lengthy handover as Eric Campbell takes over VML's global leadership.
Last week
Ecovacs brings roller mopping to UK & Ireland stores
Shoppers in Britain and Ireland will now be able to compare roller mopping systems in person as demand for robot cleaners rises.
Last week
Abbyy names Paula Sanders Chief Customer Experience Officer
The restructure aims to cut handoffs between sales, support and implementation as software buyers demand clearer ownership after purchase.
Last week
PwC UK appoints Jeremy Bassinder as Chief AI Officer
The hire comes as clients seek advice on moving AI from trials into core operations and proving returns on investment.
Last month