Loop acquires Wonderment to enhance Shopify solutions

Loop has announced the acquisition of Wonderment, a customer experience and order tracking platform, to enhance its commerce operations offerings for Shopify merchants.

The acquisition combines Loop's AI-driven insights that turn shipping and returns data into actionable intelligence with Wonderment's tracking product. This merger aims to provide merchants with real-time shipment insights, proactive alerts, and other tools from a single platform while focusing on customer retention and loyalty.

"By joining forces with Wonderment, we're taking a significant step forward in our mission to help merchants simplify commerce operations and build enduring relationships with their customers," said Hannah Bravo, CEO of Loop. "Our newly combined platform will unlock our merchants' ability to turn returns and order tracking from a source of frustration into an opportunity to delight customers, drive retention, and fuel growth."

Wonderment's platform, created by professionals with experience in the Shopify ecosystem, offers real-time shipment insights and predictive analytics. This partnership is set to provide a unified tool for managing returns and shipments, aimed at elevating the customer experience by using carrier data for proactive customer service.

Jessica Meher, CEO of Wonderment, expressed enthusiasm about the new collaboration, saying, "Joining Loop marks an exciting new chapter. Our shared commitment to building exceptional products, optimising customer and merchant experiences, and driving growth for merchants made this partnership a natural fit. Together, we'll make a lasting impact on the Shopify ecosystem by helping brands deliver transparency and trust throughout the entire post-purchase journey."

With the integration of Wonderment's capabilities, Loop is set to expand its service offerings to include a wider variety of merchant sectors, such as consumer packaged goods, by offering a standalone tracking solution.

Curtis Ulrich, Director of eCommerce at Aviator Nation, commented on using the combined platform early: "With Loop and Wonderment, we've transformed our post-purchase experience from reactive to proactive and innovative, ensuring our customers feel supported at every step of their journey. Being early adopters of the combined platform allowed us to not just manage returns and shipping, but create memorable interactions with our shoppers that turn potential frustrations into opportunities for brand loyalty."

Loop offers a commerce operations platform that empowers Shopify brands to streamline their entire customer journey, reduce friction, and maximise revenue. Its end-to-end approach integrates capabilities to help brands simplify their operations and improve customer experience, from initial orders to returns and exchanges.

Wonderment empowers premium Shopify brands with real-time visibility into their supply chain operations. Wonderment is focused on post-purchase communication by providing automated shipment tracking, delay detection, and customer notifications. By identifying potential shipping delays before they impact customers, Wonderment enables merchants to proactively address issues and maintain strong customer relationships.