Digital Marketing stories - Page 20
Is your product the new form of marketing?
Wed, 20th Apr 2016
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gartner
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digital marketing
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advertising
Marketing a product that customers don’t particular want or like can be a real slog. But when the inverse is true, marketing becomes a pleasure.
Australia leading the way in digital marketing
Mon, 18th Apr 2016
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martech
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digital marketing
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kentico software
Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.
Exclusive: What’s standing between you and success? Marketing
Fri, 15th Apr 2016
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partner programmes
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riverbed
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social media
In a world where customers are more informed and discerning than ever, marketing has become a key strategic way to build reputation and boost revenue.
Driving insight from marketing data will be a digital economy winner
Fri, 8th Apr 2016
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martech
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digital marketing
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tbr
Organisations are seeking to manage and actively deliver insight from data generated from the marketing life cycle, offering new growth opportunities.
Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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gartner
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digital marketing
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
Aussie companies failing when it comes to email marketing
Wed, 6th Apr 2016
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crm
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martech
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email
Australian companies are not utilizing email marketing to its full potential, according to research by Teradata.
DMS vendors need to step up - IBM and Accenture pulling ahead
Thu, 24th Mar 2016
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martech
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digital transformation
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ibm
Developing digital marketing services portfolios helps IT services-centric vendors add a dimension to the broader digital transformation efforts.
Are you ready for the next wave of enterprise software? Adobe is
Thu, 24th Mar 2016
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martech
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software development
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adobe
Adobe propels into the ‘experience business wave’ at Summit 2016, unveiling innovations in Adobe Marketing Cloud and tools for personalised customer engagement.
Why digital marketing is the new traditional marketing
Tue, 15th Mar 2016
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martech
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open source
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digital marketing
Digital marketing eclipses old ways, becoming the standard in a tech-led era of omnipresent consumer connection.
The importance of a data management platform
Tue, 8th Mar 2016
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martech
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digital marketing
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teradata
Consumer levels of digital media consumption are on the rise, so it’s more important than ever that businesses use a data management platform.
Why Facebook sees sports as the next big opportunity in digital media
Tue, 8th Mar 2016
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martech
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facebook
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digital marketing
Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.
Has your business got a social presence?
Mon, 7th Mar 2016
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digital marketing
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instagram
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social media
Businesses board the 'gram tram' as SocialPilot simplifies social media management, now including Instagram to boost engagement.
Three ways emoji are changing social marketing
Mon, 7th Mar 2016
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digital marketing
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social media
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emoji
The rise of emojis is changing the game for social marketers, offering richer insights, visual storytelling, and branding potential.
Data analytics, mobility and cloud accelerating business decisions
Wed, 2nd Mar 2016
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data analytics
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martech
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planning
The evolution of mobility, data analytics and cloud computing is revolutionizing market research, says Qualtrics.
CX solutions a 'substantial' opportunity, says new report
Tue, 1st Mar 2016
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cx
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martech
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digital marketing
Demand for customer experience solutions is on the rise, according to new research from Technology Business Research.
Records tumble at TechDay: Our biggest week ever
Mon, 29th Feb 2016
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digital marketing
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techday
February was a monumental month for TechDay, with seven websites out of 12 hitting all-time records. The rest smashed their respective targets.
How exactly do you bridge the digital skills gap?
Tue, 23rd Feb 2016
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digital marketing
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teradata
Teradata urges industries to close the digital skills gap by fostering martech experts, retraining staff, and curricular collaborations.
Ticket to success? Getting to know your customers
Thu, 18th Feb 2016
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uc
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digital marketing
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customers
Marketers struggling to personalize campaigns due to overwhelming amount of customer info, says Teradata Marketing Applications.
How to strike the delicate balance between technology, marketing, and sales
Thu, 24th Dec 2015
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martech
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digital marketing
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squiz
Modern business trends leave for a tricky balance between demanding parts of business. Squiz CEO John-Paul Syriatowicz has three tips.
Noel Leeming launches machine-learning sales tool
Mon, 14th Dec 2015
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noel leeming
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digital marketing
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quantiful
With 25% of The Warehouse Group's marketing going digital, Noel Leeming has launched a new mobile product comparison tool.