CMOtech UK - Technology news for CMOs & marketing decision-makers

Gamification stories

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AI increasingly shapes global consumer purchasing trends
Last week
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data analytics
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ai
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shopping
NielsenIQ's report shows 40% of global consumers embrace AI for shopping, highlighting a surge in online sales by 11.6% driven by social commerce.
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Dematic launches Vision Picking Solution in ANZ supply chain
Thu, 22nd Aug 2024
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customer service
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gamification
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dematic
Dematic has unveiled its Vision Picking Solution in Australia and New Zealand. This HUD tech aims to boost warehouse productivity and supply chain efficiency with real-time data.
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Evexus launches advanced event management software solution
Fri, 14th Jun 2024
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ai
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gamification
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venture capital
Evexus has launched a cutting-edge event management software, set to revolutionise event planning globally with advanced AI and innovative features.
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Calian leaders provide key insight into vital cybersecurity trends
Fri, 10th May 2024
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advanced persistent threat protection
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supply chain & logistics
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passwordless
Leaders from Calian IT and Cyber Solutions shed light on key cybersecurity trends at the 2024 USA | RSA Conference.
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Artificial Intelligence and the Retail Personalisation Revolution
Fri, 19th Apr 2024
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cx
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martech
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personalisation
AI-powered retail personalisation is stepping up. Aiming for true one-to-one custom experiences, the industry leans into predictive AI, driven by robust data, to stay competitive.
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Building the cyber defences needed to ward off attacks
Thu, 18th Apr 2024
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edutech
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ransomware
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it training
A surge in cyberattacks prompts Australia to strengthen their digital defence, aiming to utilise education and a 'human factor' to thwart attacks amid rising hacker innovation.
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AppLovin's 2024 Ad Trends report reveals role of Gen AI
Fri, 16th Feb 2024
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genai
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ai
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advertising
AppLovin's 2024 Ad Trends report reveals the transformative role of Generative AI, employed by its in-house creative agency SparkLabs, in innovating mobile and gaming ad creativity.
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Property Council of Australia boosts e-learning with D2L's Brightspace platform
Tue, 12th Dec 2023
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digital transformation
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online courses
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gamification
The Property Council of Australia embarks on a digital transformation, enhancing e-learning through D2L's Brightspace platform.
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CYPHER Learning introduces AI 360 for course creation
Fri, 3rd Nov 2023
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e-learning
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ai agents
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copilots
CYPHER Learning unveils AI 360, an AI-aided suite for swift, personalised course creation for schools and businesses.
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Trustwave to use gamification to train cybersecurity professionals
Fri, 25th Nov 2022
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it training
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cybersecurity
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recruitment
The initiative aims to elevate skillsets, build camaraderie among cybersecurity teams, and attract new and diverse talent to the field.
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Game-based learning to become $55 billion industry in next eight years
Wed, 12th Oct 2022
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e-learning
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ai
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ar, vr & metaverse
Game-based learning market expected to reach $55.80 billion by 2030, driven by demand for VR, AR, and AL in education and on-the-job training.
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Komo appoints Leilani Vakaahi as Partnerships Manager
Fri, 25th Mar 2022
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partner programmes
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digital marketing
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gamification
Komo, the digital marketing software company, appoints Leilani Vakaahi as new Partnerships Manager to support expansion plans with her experience.
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Gamifying cybersecurity key to preventing attacks
Thu, 8th Jul 2021
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risk & compliance
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cybersecurity
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gamification
Gamifying cybersecurity is key to preventing attacks, with Balbix reporting that most incidents are due to individual user behaviour.
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NZ car retailers bringing test drives to a whole new level
Fri, 8th Nov 2019
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gaming
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cartech
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digital entertainment
New Zealand car retailers are transforming a Jaguar F-PACE SUV into an Xbox controller, letting buyers test drive vehicles in a virtual racing game.
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Game on: Injecting retro fun back into channel promotions
Wed, 3rd Jul 2019
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network infrastructure
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channel rewards
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gamification
Ingram Micro and Dell Technologies have come up with the perfect reason for resellers to play retro arcade games at work.
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Govt & Canterbury Uni pour $7m into gaming research
Fri, 17th May 2019
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gaming
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digital entertainment
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university of canterbury
The University of Canterbury and the New Zealand government are injecting USD $7.7 million into gaming research, aiming to revolutionise immersive applications.
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Could gamers be the best contenders for cybersecurity roles?
Mon, 9th Apr 2018
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casb
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cybersecurity
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mcafee
New research from McAfee reveals 78% of security pros see gamers as top candidates for cybersecurity roles, due to gaming's critical skills.
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Social enterprise develops game for learning sign language
Wed, 14th Mar 2018
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gaming
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digital entertainment
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callaghan innovation
The game has passed the prototype stage, and SeeCom are currently doing research to produce the full game version.
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Bored of health and safety? Vodafone now educates staff by gaming
Thu, 28th Sep 2017
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gaming
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digital entertainment
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healthtech
H&S education is often put on the same ‘boring level’ as watching paint dry and the deliberations of the NZ election - but now it's in a game.
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Fun for all ages: New study says yep, videogames are good for all Kiwis
Mon, 14th Aug 2017
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gaming
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digital entertainment
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igea
A new report has dealt a blow to those in the anti-videogame club, showing that video and computer games have positive effects on the way Kiwis learn.