Gamification stories

Connected packaging sheds its fad status as record executive backing, rising budgets and compliance pressures push it firmly into the boardroom.

Zurich startup Sparkli exits stealth with USD $5m to launch a multimodal AI play-based learning app for children aged 5 to 12 worldwide.

Eagle Eye has launched an AI-powered Personalised Promotions tool to deliver real-time, individual retail offers at massive scale.

Crew Clothing rolls out Cegid Retail Store Excellence across 217 UK stores, unifying operations and boosting multi-brand visibility in real time.

More than 100 Oldham pupils built AI-powered prototypes in a 12-hour Hulme Grammar hackathon tackling school and community challenges.

Moca Network launches MocaProof beta on Moca Chain testnet, gamifying privacy-preserving Web3 identity with rewards and NFT campaigns.

In 2026, AI-driven visual media, provenance tools and gamified experiences will redefine how brands build trust and personalise content.

BI WORLDWIDE launches Elevate Intelligence, an AI platform enhancing employee recognition and saving 2,000+ hours monthly across EMEA organisations.

UK brands turn to loyalty schemes for first-party data as cookie use declines, blending privacy with personalised customer rewards and marketing.

Westfield London will host 'Wicked: For Good - The Experience' from Nov 2025, blending immersive storytelling with retail and social engagement during the festive season.

Task scams have cost jobseekers millions, with Trend Micro warning of a surge in frauds using fake jobs to trick victims into losing thousands of dollars.

UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.

Southern Co-op partners with Lobyco to launch a digital loyalty app featuring games, challenges and personalised rewards across 300 UK stores.

Talon.One has raised $135 million to advance its AI-powered loyalty platform, serving over 270 global brands including H&M and Adidas.

Asian social media trends like live shopping and user-generated content are rapidly reshaping the UK influencer scene, Kolsquare reports.

SAS and Epic Games partner to enhance digital twins for manufacturing, helping Georgia-Pacific optimise operations at its Savannah River Mill in real time.

FICO and dacadoo partner to boost life insurance risk assessments using AI, aiming for personalised policies and faster underwriting for insurers globally.

As AI transforms industries, educators urge for enhanced STEM learning to bridge the skills gap and empower the AI-ready generation for future careers.

The rise of artificial intelligence is reshaping procurement and cybersecurity, as firms look to harness its potential while safeguarding critical data.

Gaspard Maldonado of Superprof predicts that AI, gamification, and microlearning will transform education by 2025, enhancing personalized learning experiences.