CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom
Guides
#
ai agents
#
customer data platforms
#
customer experience
#
digital signage
#
marketing automation
Search
Stories by Adrian Akers
The case for automating business processes
Fri, 24th Feb 2023
#
it automation
#
agentic ai
#
software
McKinsey has conducted some very interesting research into this area which clearly shows that automation is now firmly on the agenda.