Adam Bates joins MultiversX as Chief Marketing Officer

Adam Bates, formerly the Chief Marketing Officer at Cardano, has been appointed as the new Chief Marketing Officer at MultiversX.

Adam Bates, known for elevating Cardano to a top 30 brand, will now lead MultiversX's marketing efforts, aiming to expand its narrative across a global platform. "MultiversX have created the perfect island, but nobody really knows about it. My role is to be the tourist board - to attract millions of visitors," Mr Bates remarked. He also highlighted MultiversX's capability of 72,000 transactions per second (tps) and its potential to enhance L2 blockchain networks by up to 100 times, adding, "That is a story that needs to be told."

During his tenure with Cardano, Mr Bates was instrumental in growing Cardano's brand, achieving a brand intimacy ranking above established names like Bitcoin, BMW, and Nestle. His notable achievements include orchestrating the largest hybrid marketing event in the cryptocurrency sector and leading initiatives that garnered Fast Company's 'Top 10 Most Innovative Companies' award.

Speaking about his new role and the potential of blockchain technology, Mr Bates stated, "Blockchain can and must bring trust to the masses to revolutionize industries like AI, finance, healthcare, voting, social media and more. Only a limitlessly, scalable blockchain like MultiversX with record-breaking tps, that can also dramatically accelerate throughput for all chains, can do this. This unselfish mission resonated deeply and attracted me to MultiversX."

Bates brings with him extensive experience in brand marketing, having led major campaigns for Fortune 500 companies, including Virgin Airlines, Barclays, and Samsung. His expertise was honed over 11 years as a Director at BBDO in London, working across more than 300 offices.

Beniamin Mincu, Chief Executive Officer of MultiversX, expressed optimism about Bates' onboarding: "A great idea is only as powerful as its reach. Adam Bates' proven ability to drive brand recognition and achieve strategic milestones is exactly what we need to showcase our strengths. He'll be instrumental in conveying that we're not here to compete—we're here to empower the entire blockchain industry with the scalability it needs for mainstream success."

Bates' appointment emphasises MultiversX's strategy to attract top-tier talent to its team, furthering blockchain's role as a key innovation driver across various sectors.