AdsAdvisor introduces platform for app marketing analytics
AdsAdvisor has launched its marketing platform globally, aiming to provide mobile businesses with tools for optimising marketing performance and supporting product growth.
The platform was initially developed by the marketing team at MY.GAMES offers advanced campaign analytics, detailed visibility into marketing and product metrics, and resources intended to streamline creative operations. AdsAdvisor is designed to cater to a range of needs within the mobile app sector, whether for large organisations managing complex operations or for medium-sized teams seeking an integrated solution powered by analytics and forecasting.
AdsAdvisor was originally a set of internal tools created to enhance MY.GAMES mobile products, integrating workflows and processes refined through years of managing marketing campaigns in the mobile games sector. Since becoming a standalone platform, AdsAdvisor has expanded to serve a broader array of mobile app businesses globally.
"We're excited to see AdsAdvisor launch globally, offering a solution built to meet the real demands of today's mobile marketers. It's an advanced platform designed to support the entire marketing cycle, providing teams with the resources they need to navigate the fast-changing mobile market. Having led marketing operations for dozens of hit mobile titles, we've distilled everything that worked into AdsAdvisor — from proven workflows to data-driven decision-making tools," Eugene Chernysh, Chief Operating Officer at AdsAdvisor, commented on the launch.
"By equipping businesses with actionable insights, it ensures transparency and predictability in performance and delivers valuable tools for marketing analytics, workflow optimisation, team effectiveness assessment, and achieving better results." she added.
Over 40 mobile projects spanning industries such as gaming and health and fitness have already adopted the platform. These projects use AdsAdvisor's features to support their marketing and product development strategies.
AdsAdvisor enables users to work with over 200 customizable metrics, supporting a prediction accuracy rate of 98%. It supports iOS campaigns, user acquisition (UA) automation, and creative management tools. Businesses can use individual modules or combine them to meet specific goals.
One of the core features is Marketing Analytics, which allows teams to assess campaigns and make data-driven decisions efficiently. The tool offers robust capabilities such as advanced financial forecasting, including ROI and ROAS predictions for Android and iOS platforms. It also presents cohort-based metrics segmented by platform, channel, country, insight on revenue, lifetime value, performance indicators, and monetisation strategies.
The iOS Campaign Support within the analytics tool includes tailored SKAdNetwork setups and SMART forecasting and modelling methods. It combines deterministic and probabilistic approaches for platforms like Google, Facebook, and TikTok, aiming to restore organic traffic data and provide a more comprehensive view of campaign effectiveness.
Another feature, the LTV Calculator, allows businesses to track how changes in key metrics such as LTV, retention rates, and average revenue per user appear in a cohort view after updates. Visualisations assist in comparing metrics by geography, update, and user acquisition channel.
The Creative Stat Report helps teams analyse the performance of creative assets, inform strategy for future campaigns, and evaluate the effectiveness of creative teams using data-driven methods.
Asset Lab is designed to manage creative workflows by enabling the catalogue, organisation, and reuse of multimedia assets. Supporting more than 23 file formats, including complex 3D models and layered graphic files, the web-based interface allows teams to preview, export, and organise assets with business-specific filters directly within the platform.
The UA Automation component addresses routine user acquisition tasks, such as automatically uploading creatives to advertising platforms, including Facebook, Google Ads, Unity, and Applovin. It offers automated creative testing and performance evaluation features, combined into three tools: Creative Hub, Creatives Library, and Creative Testing. This suite aims to help companies optimise their creative workflows and success of user acquisition.
AdsAdvisor plans to expand its suite of features further, with future updates including an advanced business planning tool. The company states that it is focused on rolling out capabilities that track trends and new requirements within the mobile sector.
