Aleph expands its Amazon Ads services to 20 countries

Aleph, a network of local digital professionals and technology-based solutions, has announced that it is now offering Amazon Ads services to customers in 20 countries across Europe and the Middle East and North Africa (MENA) region. This enables advertisers to directly connect with international audiences and seize growth opportunities through Amazon Ads.

With a presence in over 130 mainly emerging countries, Aleph connects advertisers to billions of consumers worldwide, facilitating growth for local businesses via digital advertising. The countries included in this Amazon Ads venture include Romania, Croatia, Hungary, Czechia, and Estonia. The company operates with 65 offices spanning five continents, collaborating with advertisers to engage with consumers on over 45 of the world's leading digital platforms.

Aleph's dedicated Amazon Ads team will assist advertisers and agencies in these 20 countries to develop Sponsored Ads, Display, and Video campaigns utilising Amazon Ads products. This will enable advertisers to reach audiences in prime consumer locales such as the USA, United Kingdom and Western Europe. The team at Aleph is set to expand throughout 2024.

The customers of Aleph will also be given an avenue to reach Amazon Ads audiences and inventory, including platforms like Twitch, IMDB and Amazon Music. The initiative aims to spur growth opportunities for businesses that engage in cross-border e-commerce and those seeking to raise international awareness for their goods, products or services.

Aleph will further utilise Amazon Marketing Cloud to provide advertisers with a comprehensive understanding of the customer journey. This includes campaign measurement, audience analysis, media optimisation and the creation of custom audiences from ad engagement and conversion signals across numerous sources, for direct activation via Amazon DSP.

Samantha Tillett, Global Partner Director Amazon at Aleph, expressed her excitement about the partnership: "We are delighted to partner with Amazon Ads and help advertisers, agencies and businesses across Europe and MENA raise their profile in some of the world's biggest consumer locales. We'll use the Amazon Ads products to reach differentiated audiences around the globe to create exciting opportunities for our customers and deliver tangible results that align with their objectives."

The countries involved in this venture are Czechia, Romania, Hungary, Lithuania, Latvia, Estonia, Albania, North Macedonia, Greece, Slovenia, Croatia, Montenegro, Bosnia & Herzegovina, Serbia, Slovakia, Bulgaria, Israel, Azerbaijan, Georgia and Armenia.