Alexander Wettjen appointed Vice President Group Sales at NFON

NFON has appointed Alexander Wettjen as Vice President Group Sales.

In his new role, Wettjen will oversee all sales activities, including field marketing, beginning 1st December 2024, and will directly report to Patrik Heider, Chief Executive Officer of NFON. The move aims to bolster NFON's partnership-centric approach within the market context. Speaking on the appointment, Heider stated, "Joint growth within the partner landscape is of paramount importance to NFON. That is why we will position our strong value proposition more intensively on the market and offer our partners significantly more presence. Alexander has in-depth industry knowledge and a large network. With him, we are gaining an experienced colleague who will ensure NFON's partner-centricity and expand it in a resilient manner!"

Wettjen's appointment reflects NFON's commitment to enhancing its partner relationships, with an emphasis on achieving increased partner satisfaction, broader market access, and optimising the end customer experience. Wettjen highlighted the importance of focusing on partner needs, stating, "For NFON, focusing on the requirements of our partners and customers is now a top priority. We need to focus more strongly on goals, challenges and opportunities."

NFON aims to improve collaboration through structured dialogue and clear communication channels, promoting new growth potential in partnership with NFON's stakeholders. Wettjen added, "Only through a close and joint presence can we tap into new growth potential - this is the key to a productive and successful dialogue with our partner landscape."

With a background in sales and customer management, Wettjen has previously held prominent roles with Telefónica and Sixt. He articulates a vision for NFON's sales and marketing, "My vision in sales and marketing is that we have to be not only a reliable, creative and fast point of contact for our partners, but also an approachable, efficient companion and consultant." Ensuring partner satisfaction and implementing partner feedback are central to his strategy.

NFON is also intensifying its commitment to cross-border market support, with central responsibilities remaining at the corporate level. Wettjen explained, "The aim is to implement scalable concepts in a standardised way in all countries in order to further strengthen the joint business and make it more profitable." This initiative will see sales units in each country reporting directly to Wettjen.

Jennifer Fritsch, formerly Head of Alliance Partner Management, has assumed the role of Head of Sales Germany, now accountable for sales across the country. "I am very much looking forward to aligning the interests of our partners with the strategic potential of NFON and ensuring that the 'voice of our partners' is heard in the organisation," said Fritsch, who reports directly to Wettjen. "As a team, we rely on the power of collaboration, which is the origin of our joint growth and part of our DNA," she noted.