Kolsquare acquires Woomio to boost European market reach

Kolsquare has announced its acquisition of Woomio to enhance its influence in the European influencer marketing sector.

The acquisition marks a significant step for Kolsquare as it continues to expand into new regions and strengthen its position in the European market. Woomio, a well-established influencer marketing software company from Copenhagen, supports over 300 successful agencies and brands across 16 countries, prominently in the Nordic region.

Kolsquare, founded in Paris in 2018 by CEO Quentin Bordage, offers a comprehensive SaaS solution designed to scale influencer marketing strategies through partnerships with Key Opinion Leaders (KOLs). The company has quickly established itself in the market, employing over 50 people and providing services that include sophisticated analytics and access to an extensive influencer database worldwide.

Woomio, established in 2014 by Zeth Edwardsen and Torsten Petersen, delivers a full-cycle software solution for marketers to effectively manage creator programs. The company has become recognised for its services in the Nordics, with a notable client base including brands such as Rituals, Flying Tiger, and Red Bull.

Zeth Edwardsen, Co-Founder and CEO of Woomio, expressed enthusiasm about the acquisition, saying, "This acquisition marks an exciting new chapter as we join forces with Kolsquare. As the founders of Woomio, it's inspiring to see our work being recognised as a perfect complement to Kolsquare's exceptional product and top-tier team. Together, we're combining the unique strengths of both companies to deliver even more value to our customers and redefine the future of influencer marketing. We're eager to start this new journey and make an even bigger impact in the Nordics and beyond."

Quentin Bordage, CEO at Kolsquare, added, "We are delighted that Woomio is becoming a part of Kolsquare, providing us with strong exposure to the rapidly growing Influencer Marketing space in the Nordics where we had a limited focus since our launch. We were really impressed by the quality of Woomio's product, their impressive client portfolio of inspiring brands and agencies, but also by the team that has been doing an incredible job in the region for years. This transaction is an important step in our mission to empower tomorrow's brands, wherever they are, with the superpowers of influence."

Kolsquare, known for being a Certified B Corporation, maintains a commitment to responsible influence, focusing on transparency and ethical practices in the influencer marketing industry. The acquisition of Woomio aligns with this mission, which aims to establish ethical standards within the industry further.

Kolsquare has witnessed rapid growth in regions such as France, Germany, Spain, Italy, and the UK. The acquisition of Woomio will enable Kolsquare to bolster its expansion across Europe, enhancing its already leading position in the influencer marketing technology landscape.

The transaction also aligns with Kolsquare's strategic acquisition goals following its collaboration with team.blue, one of Europe's largest private tech companies, promoting sustainable and profitable growth within the sector.