Amplitude launches AI Agents to streamline product optimisation

Amplitude has introduced AI Agents that continuously analyse user behaviour, conduct experiments, and suggest optimisations to enhance product experiences for businesses.

The new Amplitude AI Agents are designed to work alongside product, marketing, and data teams by automatically performing data review, pattern identification, and experimentation, which the company says will allow teams to focus more on strategic and creative tasks.

Teams can instruct AI Agents to focus on specific business goals, such as checkout conversion, feature adoption, retention, or campaign performance, and the agents operate in the background to monitor relevant data streams and user interactions. Once anomalies or opportunities are detected, the AI Agents suggest potential changes, run tests, and report back on results.

Amplitude has developed several templated AI Agents to address frequent challenges for digital product teams. Current templates include Website Conversion Agent, Onboarding Agent, Feature Adoption Agent, and Monetisation Agent. Each template is configured to tackle a core aspect of the user journey or business goal.

The Website Conversion Agent, for example, automatically identifies where users might be dropping off in the checkout process and provides targeted recommendations for improvement. The Onboarding Agent tracks where users struggle or abandon onboarding, offering tailored in-app guidance to improve completion rates. The Feature Adoption Agent analyses engagement patterns with new features, while the Monetisation Agent recommends actions based on signals indicating readiness for purchase or upgrade.

Amplitude states that its AI Agents do not autonomously implement customer-facing changes unless explicitly approved by the customer. The platform enables organisations to set levels of autonomy, establishing guardrails for the agents according to trust and experience with the system.

"AI has been a part of Amplitude's DNA since our founding, and now we're delivering the first AI Agents in the data space to do anything meaningful beyond code and SQL generation," said Spenser Skates, CEO and co-founder of Amplitude. "Companies often tell us they have the data, but they don't have the resources to analyse or act on it. With Amplitude's AI Agents working around the clock, product development shifts from a slow, step-by-step process to a high-speed, multi-track system where strategy, analysis, and action can happen at the same time. This isn't just about doing what you've always done, faster. It's about doing what you wouldn't, couldn't, or didn't know how to do before."

Skates indicated that while AI and analytics have become common, Amplitude's AI Agents intend to go beyond traditional dashboarding and insights by directly supporting hypothesis creation, intervention, and outcome analysis.

The company underlines the level of control kept by its customers, particularly where user-facing changes or communications are involved. According to the company, as trust in AI Agents grows, customers can opt to increase agent autonomy or keep manual oversight in place.

Jenny Hock, Vice President of LogMeIn products at GoTo, said:

"Most analytics tools stop at insights, leaving you to figure out the rest of the puzzle: what are the drivers behind a trend, and what to do next. What excites me most about Amplitude's AI Agents is their ability to go beyond observations and into intelligent action. They can formulate hypotheses, analyse outcomes, and roll out changes – all tailored to your unique business goals. It's like gaining a dozen expert teammates who free up your time to focus on innovation and impact."

Amplitude notes that demand for these AI Agents has been consistent in its customer advisory boards, with Skates adding:

"AI Agents were our most-wanted new product at multiple customer advisory boards this year. They give our customers an edge in building products people love, and they mark the beginning of a broader AI evolution at Amplitude."

Amplitude's AI Agents operate using data captured via its broader Digital Analytics Platform, which includes modules such as Analytics, Session Replay, Experimentation, and Guides and Survey. The system draws on patterns observed from over 4,000 existing customers.

According to Amplitude, companies utilising these AI Agents include organisations such as Atlassian, Shopify, NBCUniversal, Under Armour, and Jersey Mike's.