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Amplitude has published its 2024 Next Hottest Products Report, highlighting the highest growth products internationally based on its exclusive customer growth data over the past year.
The report showcases products that have experienced significant growth, with five products achieving more than 200% growth. These products span various industries, including B2B, health and wellness, and media and entertainment, employing similar practices to achieve high growth in competitive markets.
Swupnil Sahai, Chief Executive Officer and Co-Founder of SwingVision, highlights the importance of taking customer feedback seriously. "Tennis app SwingVision's team takes customer feedback so seriously that they engage with customers on Reddit," says Sahai. This approach has contributed to the app's 147% growth by enhancing the product experience beyond competitors.
Gagan Biyani, Chief Executive Officer of the San Francisco-based educational platform Maven, echoes this sentiment, recalling the impact of responding directly to user requests. "Although risky, the bets paid off in the form of 113% growth. For Maven, the approach validated its belief in the value of 'listening deeply to our customers and creatively crafting solutions to solve their needs,'" Biyani notes.
Juan Carlos Delgado, Chief Technology Officer of the Spanish car-subscription platform Bipi, speaks to a similar approach, believing that listening and adapting to customer needs is central to "delivering an exceptional user experience," which helped the platform grow by 74%.
Understanding customer behaviour through digital analytics is another strategy employed by these high-growth products. Matthew Neff, Chief Product Officer at Snoonu, a food delivery and online shopping platform with 73% growth, explains, "Digital analytics has provided a roadmap for growth, offering instant insights we can use to meet customer demand and quickly scale our product."
Anthony Anderson, Vice President of Product at HeliosX, attributes digital analytics to making the organisation data-driven, enabling it to exceed customer expectations, resulting in 128% growth. Tom Endean, Chief Marketing Officer at Tes, discusses the benefits of behavioural data for Teach Starter, noting its role in improving teacher retention.
Continuous experimentation and iteration are crucial for these products. The finserv app Bomapp conducted hundreds of A/B tests, resulting in a 35-fold revenue increase. "These tests allowed us to refine our service through precise data analysis," observes Bomapp Chief Marketing Officer Ryan Hwang.
Renji Bijoy, Chief Executive Officer and Founder of Immersed, attributes their 174% growth to quick implementation of customer feedback. Tony Hui, Head of Product at vidIQ, states that "We A/B test everything," which contributes to rapid product improvement and increased value to creators.
Diversification of growth efforts is also key. Kevin Kim, Founder and Chief Executive Officer of the interactive sports platform Stadium Live, describes balancing product-led, social-led, and content-led growth. Stadium Live's approach decreased customer acquisition costs, resulting in a 172% growth increase. "By taking this approach, our customer acquisition cost has decreased more than double the past year," Kim says.
