Dr. Martens partners with Amperity for data strategy boost

Dr. Martens has partnered with Amperity to advance its data and marketing strategy using an AI-powered customer data cloud.

The collaboration enables Dr. Martens, a well-known footwear brand, to enhance customer recognition and engagement across all channels. The aim is to improve performance metrics and drive global growth through personalised services.

Lynn Ritson, Global Digital Director at Dr. Martens, stated, "At Dr. Martens, we're not just selling iconic boots, shoes, and sandals; we're elevating retail experiences that exceed expectations. Selecting Amperity demonstrates our commitment to enhancing customer engagement with AI-powered personalisation. Initial results show we can better serve our customers across all touchpoints while driving business growth."

This strategic transformation occurs amid significant changes in digital privacy regulations and the anticipated discontinuation of third-party cookies. Dr. Martens will use Amperity's capabilities for AI-driven identity resolution and insights to enhance their data maturity in key global markets, while ensuring compliance with privacy standards.

Matthew Biboud-Lubeck, General Manager at Amperity, remarked, "Dr. Martens' partnership with Amperity marks a significant milestone in their digital transformation journey. In today's evolving digital landscape, their proactive approach to enhancing customer engagement through our AI-powered customer data cloud will enable personalised experiences across all touchpoints while maintaining robust privacy compliance. This collaboration exemplifies how leading brands are using AI-driven solutions to build deeper customer relationships and drive sustainable growth."

The partnership highlights a strategic adaptation to current industry conditions, emphasising the importance of customer engagement and data utilisation in modern retail strategies.