Live Group unveils Envoku for personalised engagement

Live Group has launched Envoku, a platform designed to enhance how businesses and event organisers engage with their audiences through personalised experiences.

Envoku utilises artificial intelligence to address evolving needs in communication, engagement, and inclusivity across various settings, including events and workplaces. The platform has a people-first approach, bridging diverse audiences by offering hyper-personalised experiences that deepen connections and engagement.

Envoku's features include Audience DNA profiling, which decodes audience personality types to personalise experiences. This tool allows the platform to recommend content, agendas, and networking opportunities that align with individual communication styles and interests. The platform also includes real-time data collection, enabling dynamic adaptation to enhance user experience.

"Our goal with Envoku is to meet today's demand for personalisation and inclusivity, transforming how businesses engage their audiences," said Toby Lewis, Founder and CEO of Envoku. "People now expect individualised experiences, from entertainment to shopping and workplace communication. Envoku delivers on this expectation, helping organisations create meaningful connections through empathy and understanding."

Envoku also aims to address employee engagement issues. Data shows 51% of disengaged employees are actively seeking new jobs, and Envoku seeks to counteract this by enabling communication that aligns with individual and generational preferences. The platform offers buddy mentoring systems and dynamic online communities, fostering an inclusive work environment.

Stephen D. Pickett, Managing Director of Live Group, stated, "By bridging generational divides, Envoku creates an inclusive environment where employees feel valued, regardless of their preferred communication style — be it face-to-face or digital-first. This not only improves retention but also enhances productivity by aligning organisational culture with the diverse needs of today's workforce."

For event management, Envoku provides tailored experiences for digital and in-person events. With AI-powered features, it allows real-time data tracking of audience interactions, enabling organisers to adjust event components live. This aspect helps ensure participants have engaging and relevant experiences.

"As more businesses move towards hybrid and digital events, the need for personalised, inclusive engagement has become paramount," Pickett added. "Envoku allows event organisers to design experiences that resonate with attendees, transcending traditional barriers of nationality, background, or gender, and fostering deeper connections."

The platform also offers seamless API integration with existing systems, ensuring ease of deployment. Its ISO-certified data security and GDPR compliance ensure the safety of sensitive information while delivering effective engagement solutions.

Envoku forms part of Live Group's growth strategy for 2025, intending to expand into wider business sectors, including employee engagement and customer interaction. The platform is backed by Live Group's Singapore office, aiming to become a global leader in personalised communication.

"Events and experiences are powerful tools for achieving business goals, but true success lies in connection and engagement," said Lewis. "With Envoku, we're making it possible for businesses to build genuine, empathetic relationships with their audiences, ensuring every individual feels seen, heard, and valued."