Major brands choose Nasuni to tackle holiday demand

Nasuni has announced that several major brands in the consumer and retail sectors are utilising their services to address the challenges of meeting increased market demand during the holiday season.

The enterprise data platform is aiding companies such as Patagonia and Mattel to optimise their cloud infrastructure, enhance collaboration, and bring down costs. Nasuni has established itself as a key technology partner for these global consumer organisations, enabling them to remain competitive in a rapidly changing market.

The Nasuni File Data Platform helps brands to manage consumer demand by allowing quicker adaptation to market changes, more efficient inventory management across various channels, and real-time sharing of assets like product designs and marketing materials. This is achieved by centralising data through Nasuni's global namespace, fostering faster decision-making and quicker product launches.

"Nasuni empowers global organisations to transform their data into a strategic asset, driving faster decision-making and enabling timely product launches — which is especially vital during the high-demand holiday season," said Nick Burling, Senior Vice President of Product at Nasuni. "Our cloud solution not only enables distributed teams to collaborate seamlessly from anywhere at any time, but also eliminates IT complexity, reduces operational costs, and provides unmatched security for their most valuable assets."

Patagonia, a well-respected brand in the United States, uses Nasuni to speed up its creative workflows across different locations, improving collaboration and accelerating product time to market.

Mattel, one of the largest toy manufacturers globally, has leveraged Nasuni's capabilities to streamline its IT infrastructure across 100 sites around the world, resulting in cost savings and better operational efficiency.

Other prominent retailers like Crate & Barrel and Williams Sonoma depend on Nasuni to centralise design assets, which enhances collaboration and bolsters cybersecurity measures for their media libraries.

BJ's Wholesale Club, the third-largest wholesaler in the US, utilises Nasuni to enhance file management across its many outlets, enabling real-time inventory tracking and quicker responses to consumer demand.

Barnes & Noble, the US's largest bookseller, employs Nasuni to manage a vast array of digital and print media assets while ensuring consistent security and compliance.

Richard Llewellyn, Director of Infrastructure at Barnes & Noble, commented, "Don't be afraid of the cloud. There is technology out there that will definitely help you that has helped us, and Nasuni is one of them. By going with Nasuni, we were able to eliminate all of the on-prem hardware from our data centre, along with all the associated costs around maintenance and software licensing. It's a very flexible, good tool. It's definitely something you want to have in your toolbox."

Other leading brands, including Pernod Ricard, Peter Millar, Dyson, SharkNinja, and Tommy Bahama, are also using Nasuni's cloud-native platform to maintain flexibility, rapidly innovate, and streamline their operations.