Raiffeisen Bank partners with Fivetran for data transformation

Raiffeisen Bank International (RBI) has chosen Fivetran to modernise its data infrastructure and improve its marketing impact across 11 countries in Central and Eastern Europe. The collaboration seeks to enhance RBI's marketing strategies by leveraging real-time data to drive customer-focused growth.

Based in Vienna and with an office in the City of London, RBI serves 18.6 million customers across the region. The bank, which is the second largest corporate and investment bank in Austria, expects that Fivetran's automated data connectors will enable its marketing teams to gain fresh, clean insights more efficiently. This will allow teams to make quicker decisions and refine their campaigns effectively.

Each RBI marketing team operates its local campaigns across various channels, including social networks, web, mobile apps, and broadcast media. Prior to this partnership, marketing teams had to manually compile reports, a process that often took days and resulted in subpar data quality and delayed insights. Reports were typically generated monthly or quarterly, which hampered real-time campaign optimisation efforts.

Through the deployment of Fivetran's out-of-the-box, fully managed connectors, RBI's marketers will now have access to near real-time data. This will facilitate more effortless report generation and enable the quick refinement of campaigns, leading to a notable improvement in marketing effectiveness. Over 200 employees at RBI can now access these insights, supporting not just marketing but broader business decision-making processes.

Christophe de Cussy, Senior Delivery Manager at RBI, said, "Fivetran enables RBI to meet all compliance regulations such as GDPR and has all security certifications that are required of us as a bank. The Fivetran platform streamlines our data integration and opens up new opportunities for data-driven marketing initiatives to fuel our continued growth."

Implementing Fivetran also supports RBI in enhancing its customer data platform (CDP) by integrating internal and external data. This enables the deployment of advanced machine-learning models for deeper customer insights. Additionally, the bank can incorporate data from platforms such as LinkedIn, which aids in seamless marketing automation.

Rachel Thornton, Chief Marketing Officer at Fivetran, elaborated on the benefits of the collaboration. "RBI's use of our platform exemplifies how data can empower banks to create compelling marketing and customer acquisition campaigns and drive results for the business," she said. "We're committed to supporting their digital transformation with secure, efficient data access that opens new avenues for growth."

RBI's decision to adopt Fivetran's data movement platform marks a strategic step in its digital transformation journey. The move underscores the growing importance of real-time data in enhancing marketing effectiveness and driving business outcomes in the financial services sector.