Sinch has announced updates to its email marketing solution, Sinch Mailjet. The updates introduce several new features designed to enhance user experience and efficiency.
The latest updates to Sinch Mailjet include a robust new AI Email Template Generator. This tool allows users to quickly create tailored, campaign-specific branded templates, expanding on the existing AI Content Generation capabilities.
Other key updates include bot activity detection, which filters out non-human interactions to provide accurate engagement metrics and actionable insights. A new brand kit integration enables users to seamlessly incorporate logos, colours, and fonts into their campaigns, easily maintaining brand consistency.
The update also features a language selector, allowing the platform to be localised in any of Mailjet's nine supported languages, making it accessible to global teams. The platform's interface has been revamped with a redesigned left navigation, providing easier access to tools and features and streamlining the user experience.
Andrea Topping, Vice President of Product Management for Sinch Mailjet, said, "The Mailjet team is dedicated to turning customer feedback into time-saving solutions that help users achieve their goals efficiently. Our latest features streamline workflows, enabling marketers to work smarter and engage their audiences seamlessly—with speed, flexibility, and ease."
The updated features are designed to support email senders at all levels, from individuals to large, globally distributed teams managing high-volume campaigns across multiple brands. The enhancements simplify the email marketing process by improving usability, maintaining brand consistency, and supporting data-driven decision-making.
