Wazoku partners with MAPEGY for AI-driven market insights

Wazoku has announced a new partnership with MAPEGY, which will use AI-driven market intelligence to support enterprises in making more informed innovation decisions.

The collaboration between the UK-based innovation marketplace Wazoku and the German AI market intelligence company MAPEGY aims to enable businesses to better identify emerging trends, scout new technologies, and streamline the innovation process by combining their respective strengths.

The partnership integrates Wazoku's Total Innovation framework with MAPEGY's data-driven insights. This fusion supports customers in identifying market opportunities at a greater speed and making strategic decisions more confidently, which reduces the uncertainty often associated with innovation.

Both companies highlight the benefits of their combined services for business strategy, research and development, and business development teams. Through collaborative efforts, the partnership offers real-time data-driven innovation insights using Wazoku's AI, Jen, enabling the execution of informed innovation strategies.

Simon Hill, CEO and Founder of Wazoku, stated, "Modern innovation is about having the right insights at the right moment to make those ideas successful – this requires connected ecosystems and actionable insights. By integrating MAPEGY into our Networked Innovation Marketplace, we're giving customers the ability to make smarter innovation decisions faster, with AI-driven intelligence that drives real business outcomes."

Wazoku and MAPEGY's high-profile clientele includes companies such as Aviva, AstraZeneca, Allianz, Siemens, Mitsubishi Chemicals, and Bosch, showcasing their established presence in various industries.

Dr. Peter Walde, CEO and Founder of MAPEGY, commented on the partnership, "Since founding MAPEGY in 2012, our mission has been to transform data into strategic growth. Today, we enable real-time, AI-driven intelligence that powers faster, smarter decisions. By integrating seamlessly into Wazoku's platform, we provide organisations with precision insights that cut through complexity and bridge the gap between strategy and execution. Together, we're redefining how businesses turn intelligence into impact."

This collaboration further bolsters Wazoku's R.I.S.E. process, which stands for Research, Innovate, Scale, and Exploit. It incorporates real-time market intelligence into its Challenge-Driven Innovation methodology. Through this unified platform, customers are better equipped to connect insights directly to execution, which could help them maintain their competitive edge in a rapidly evolving market.

The partnership is an extension of Wazoku's strategy to consolidate strategic acquisitions and partnerships, suggesting a focus on reinforcing its unique market position as a Networked Innovation Marketplace. The two companies aim to support sustainable growth and drive transformation within businesses by combining advanced tools and actionable insights on a single platform.

Simon Hill, Wazoku, added, "There are so many elements involved in sustainable innovation at scale, and MAPEGY uses AI to amplify the signals and turn those into actionable insight. It's a partnership that shows our commitment to breaking down silos and delivering a unified, scalable innovation platform."