Adlook stories
Advertisers may need to rethink World Cup final campaigns as a Super Bowl-style show could draw casual viewers and lengthen the break.
Adlook appoints Darren Thompson and promotes Jacek Celiński as it sharpens UK focus and unifies EMEA growth under new leadership.
Nearly half of US Back-to-School buys are gifts, as Adlook says choices are often fixed weeks before parents reach checkout.
Most US viewers expected to tune in for the FIFA World Cup are casual fans, a survey suggests, widening advertisers' reach.
