Cary Lockwood stories

Cary Lockwood is an insightful author with a keen interest in the evolving dynamics of customer experience and loyalty programs within the retail industry. Their recent columns delve into the transformative potential of card-linked, frictionless rewards programs for franchise owners who are re-evaluating their business strategies in the aftermath of COVID-19.

Lockwood explores how card-linked loyalty programs can elevate eCommerce, by offering retailers and service providers innovative ways to enhance customer engagement and boost repeat business. Their analysis clearly presents the competitive edge such programs can provide, especially in a booming eCommerce sector where customer experience is paramount.

The importance of investing in open ecosystem loyalty programs is another key theme in Lockwood's writings. By advocating for these systems, they underscore the myriad benefits such programs offer to merchants, particularly in the Australian retail landscape where traditional cookie-based advertising is becoming obsolete.

Through various articles, Cary Lockwood consistently highlights the advantages of seamless, card-linked loyalty initiatives. They make a compelling case for how these programs not only foster stronger customer relationships but also drive revenue and profit improvements in a fiercely competitive market.