Craig Roth stories

Craig Roth explores the evolving dynamics of the digital workplace, focusing on how technology vendors collaborate with innovative organizations to drive transformation. His insights reveal the complexities vendors face, including extended sales cycles and cultural challenges, when aligning with forward-thinking firms.

Additionally, Roth provides thoughtful analysis on the impact of artificial intelligence in the workplace, highlighting differing perspectives between employers and employees on how AI will shape job roles and work environments.

Through his stories, readers gain a deeper understanding of the shifting landscape of digital tools and enterprise solutions, such as developments around major platforms like G-Suite, illustrating the trends pushing the digital workplace forward beyond traditional user support.