UK Stories

Braze says AI spending must deliver measurable gains

Braze studies say brands must link AI to customer data and real-time decisioning to win measurable gains, with only a few seeing returns.

By Sofiah Nichole Salivio • 3 min read • Last month

Global Stories

Data Protection

WPP integrates Google Earth AI into marketing platform

WPP expands Google partnership with Earth AI to sharpen local ad planning using weather, traffic and neighbourhood data across its marketing platform.

By Sean Mitchell • 4 min read • Last month

Software-as-a-Service

Celonis & ProcessLab launch banking apps for mortgages

Celonis and ProcessLab debut banking tools for mortgage approvals and service teams as lenders seek faster decisions, lower costs and better customer journeys.

By Karen Joy Bacudo • 4 min read • Last month

Hyperscale

Explainer: How Adobe is building agentic marketing

Adobe is remaking its marketing and design suite around AI agents, tying content, data and commerce into a single workflow system.

By Sean Mitchell • 4 min read • Last month

Customer Experience

EIP partners with Nexacore on device cover push in Asia

EIP and Nexacore team up to offer insurers and retailers a single device protection route across Southeast Asia and Australia.

By Catherine Knowles • 4 min read • Last month

Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

SAP and Google Cloud extend partnership with multi-agent AI to let marketers run campaigns across connected platforms using shared customer data.

By Sean Mitchell • 4 min read • Last month

Unified Communications

Cognizant & Google Cloud launch AI retail contact centre

Cognizant and Google Cloud have unveiled an AI-powered retail contact centre, with early trials claiming up to 85% query containment and faster service.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Amplitude launches AI assistant for in-product support

Amplitude adds an AI assistant inside apps to guide users through tasks, cut support tickets and tie help requests to product behaviour.

By Catherine Knowles • 4 min read • Last month

Unified Communications

Manhattan adds AI agents & fulfilment tools for retailers

Manhattan unveils embedded AI agents and fulfilment simulation tools to help retailers speed service, sharpen checkout and compare order strategies.

By Mark Tarre • 3 min read • Last month

Customer Experience

MiQ says marketing funnel no longer matches consumers

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

By Shannon Williams • 4 min read • Last month

Customer Experience

SAP & Google Cloud expand AI partnership for marketers

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

By Sean Mitchell • 4 min read • Last month

Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

By Sean Mitchell • 4 min read • Last month

Customer Experience

Forrester warns AI marketing spend lacks business impact

Forrester says most firms cannot show AI marketing spend is lifting revenue or profit, as buyers rely on generative search and AI agents.

By Sean Mitchell • 3 min read • Last month

Software-as-a-Service

Clarks launches curated marketplace with Marketplacer

Clarks broadens its online range with a curated third-party marketplace powered by Marketplacer, keeping tight control over sellers and customer experience.

By Joseph Gabriel Lagonsin • 4 min read • Last month

Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Adobe names 2026 award winners as Costa Crociere, TSB Bank, the NFL and Lenovo are honoured for data-led customer engagement.

By Sean Mitchell • 4 min read • Last month

DevOps

Exclusive: How Adobe showcases its innovation engine

Adobe's Sneaks programme puts early-stage ideas on stage, with Principal Evangelist Eric Matisoff saying the live format can help concepts evolve into products.

By Sean Mitchell • 3 min read • Last month

Digital Transformation

Adobe launches CX Enterprise to unify AI customer workflows

Adobe unveils CX Enterprise to let brands run AI-powered customer journeys across partner platforms, with new agents, governance and orchestration tools.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Fintech

LendingClub to rebrand as Happen Bank in summer 2026

LendingClub will rebrand its bank as Happen Bank in summer 2026, as Chief Executive Officer Scott Sanborn says the new name better fits its wider banking push.

By Karen Joy Bacudo • 4 min read • Last month