CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom

Customer Journey Stories - Page 5

UK Stories

Customer Journey stories

Luxury eCommerce growth slows as AI reshapes shopping
Customer Experience

Luxury eCommerce growth slows as AI reshapes shopping

Luxury brands are losing pricing control online as AI shopping tools push shoppers towards cheaper offers and marketplace channels.

By Joseph Gabriel Lagonsin • 3 min read • Last month
IDnow & Trustfull partner on continuous fraud checks
Gaming

IDnow & Trustfull partner on continuous fraud checks

Businesses face gaps in static KYC checks as the tie-up adds real-time behavioural and device signals to spot fraud after onboarding.

By Sean Mitchell • 3 min read • Tue, 31st Mar 2026
Rugs Direct launches WhatsApp returns service in UK
Digital Transformation

Rugs Direct launches WhatsApp returns service in UK

Shoppers can now return rugs without printing labels or using a portal, as UK retailer Rugs Direct moves the process into WhatsApp.

By Sean Mitchell • 4 min read • Thu, 26th Mar 2026

Global Stories

Customer Journey stories

Minor Hotels unveils global AI platform with Google
Unified Communications

Minor Hotels unveils global AI platform with Google

The hotel group expects the new system to unify guest data and privacy controls across 640 properties, with full rollout due in 2026.

By Mark Tarre • 5 min read • Last month
Thryv urges small businesses to boost AI search visibility
Digital Transformation

Thryv urges small businesses to boost AI search visibility

Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.

By Shannon Williams • 5 min read • Last month
Megantic warns retailers on AI search risk in APAC
Customer Experience

Megantic warns retailers on AI search risk in APAC

Retailers could miss out on AI-led discovery unless product data is structured for answer engines, according to a Megantic and Shopify APAC whitepaper.

By Sofiah Nichole Salivio • 4 min read • Last month
Gainsight adds MCP support for AI retention workflows
Customer Relationship Management

Gainsight adds MCP support for AI retention workflows

The update could let customer success teams automate renewals and risk response with AI agents while keeping existing access controls intact.

By Sofiah Nichole Salivio • 4 min read • Last month
AI expert reveals the 'New Currency' in AI discovery for eCommerce brands
Digital Transformation

AI expert reveals the 'New Currency' in AI discovery for eCommerce brands

Mid-sized Shopify brands can now beat bigger rivals in AI shopping results if their product data is clearer, not louder.

By Sangeeta Mudnal • 4 min read • Last month
Paysecure and Yaspa partner to link open banking platforms
Data Analytics

Paysecure and Yaspa partner to link open banking platforms

Merchants will gain a single connection to open banking payments and fraud checks as the two fintechs combine routing data and bank identity tools.

By Shannon Williams • 3 min read • Last month
AI can inspire travel, but it still can't book it. That's about to change
Digital Transformation

AI can inspire travel, but it still can't book it. That's about to change

Younger travellers are already using AI for planning, but direct bookings still depend on live inventory and real-time data.

By Mike Putman • 11 min read • Last month
Personetics & Atomic partner on in-app deposit switching
Data Analytics

Personetics & Atomic partner on in-app deposit switching

Banks will be able to prompt customers to switch salary payments and bills inside their apps, aiming to boost deposit growth and track uptake.

By Catherine Knowles • 3 min read • Last month
Login problems drive consumers away from digital services
Data Protection

Login problems drive consumers away from digital services

Poor logins are pushing 68% of consumers to abandon or switch providers, as trust in AI and data handling lags sharply.

By Catherine Knowles • 4 min read • Last month
AskNicely launches Ask NiceAI for service businesses
Data Analytics

AskNicely launches Ask NiceAI for service businesses

It aims to help multi-site operators spot falling satisfaction faster by turning scattered feedback into cited answers and action plans.

By Catherine Knowles • 4 min read • Last month

Stories from Other Regions

Customer Journey stories

ServiceNow warns of Ireland's 284 million-hour service gap
Customer Relationship Management

ServiceNow warns of Ireland's 284 million-hour service gap

Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.

By Sean Mitchell • 4 min read • Last month
Australian marketers split over AI visibility ownership
Customer Experience

Australian marketers split over AI visibility ownership

Most Australian firms lack clear control of how they appear in AI answers, as silos are already causing misinformation and slower responses.

By Joseph Gabriel Lagonsin • 4 min read • Last month
BizCover launches business insurance quotes inside ChatGPT
Data Protection

BizCover launches business insurance quotes inside ChatGPT

Australian small businesses can now compare Public Liability and Professional Indemnity cover in ChatGPT, a first that shifts insurance discovery into AI.

By Sofiah Nichole Salivio • 3 min read • Tue, 31st Mar 2026
Australians split shopping across retailers to chase value
Customer Experience

Australians split shopping across retailers to chase value

Weaker loyalty and lower confidence are pushing most shoppers to compare prices across stores, with 67% splitting purchases to find value.

By Mark Tarre • 4 min read • Mon, 30th Mar 2026