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Customer Journey stories

EIP partners with Nexacore on device cover push in Asia
Customer Experience

EIP partners with Nexacore on device cover push in Asia

Retailers across Southeast Asia and Australia will get a single route to launch device protection and warranty cover as demand grows.

By Catherine Knowles • 4 min read • Last month
SAP & Google Cloud launch multi-agent marketing AI
Data Analytics

SAP & Google Cloud launch multi-agent marketing AI

Joint customers could cut campaign overhead as SAP and Google Cloud tie customer data and AI agents across platforms, with rollout due in 2026.

By Sean Mitchell • 4 min read • Last month
Cognizant & Google Cloud launch AI retail contact centre
Unified Communications

Cognizant & Google Cloud launch AI retail contact centre

Retailers are being pitched AI tools that can cut routine contact volumes while improving speed and continuity across channels for shoppers.

By Sean Mitchell • 4 min read • Last month
Amplitude launches AI assistant for in-product support
Digital Transformation

Amplitude launches AI assistant for in-product support

Users can now get help inside an app as Amplitude ties support to behavioural data, aiming to cut tickets and friction.

By Catherine Knowles • 4 min read • Last month
Manhattan adds AI agents & fulfilment tools for retailers
Unified Communications

Manhattan adds AI agents & fulfilment tools for retailers

Retailers could speed service and cut fulfilment costs as Manhattan embeds AI agents, real-time checkout tools and simulation into its omni platform.

By Mark Tarre • 3 min read • Last month
MiQ says marketing funnel no longer matches consumers
Customer Experience

MiQ says marketing funnel no longer matches consumers

Consumers now switch between screens and shopping modes so quickly that MiQ says advertisers are misreading how purchases really happen.

By Shannon Williams • 4 min read • Last month
SAP & Google Cloud expand AI partnership for marketers
Customer Experience

SAP & Google Cloud expand AI partnership for marketers

Marketers could soon cut manual campaign work as SAP and Google Cloud link customer data and AI agents across both platforms.

By Sean Mitchell • 4 min read • Last month
Adobe launches CX Enterprise for AI marketing workflows
Digital Transformation

Adobe launches CX Enterprise for AI marketing workflows

Marketing teams can now link Adobe tools with outside AI services under a governed system aimed at auditable customer experience workflows.

By Sean Mitchell • 4 min read • Last month
Forrester warns AI marketing spend lacks business impact
Customer Experience

Forrester warns AI marketing spend lacks business impact

Most firms are failing to prove AI marketing spend lifts profit or revenue, even as buyers increasingly rely on answer engines and agents.

By Sean Mitchell • 3 min read • Last month
Clarks launches curated marketplace with Marketplacer
Software-as-a-Service

Clarks launches curated marketplace with Marketplacer

Broader online choice for Clarks customers will come from selected third-party sellers, as the footwear brand keeps tight control of curation and presentation.

By Joseph Gabriel Lagonsin • 4 min read • Last month
Adobe names winners of 2026 Experience Maker Awards
Digital Transformation

Adobe names winners of 2026 Experience Maker Awards

Customer engagement gains, including a USD $1 billion revenue impact at Lenovo, topped Adobe’s 2026 Experience Maker Awards shortlist.

By Sean Mitchell • 4 min read • Last month
Exclusive: How Adobe showcases its innovation engine
DevOps

Exclusive: How Adobe showcases its innovation engine

Ideas from across Adobe are vetted live at Summit, and some have gone on to become products after further testing and hardening.

By Sean Mitchell • 3 min read • Last month
Adobe unveils CX Enterprise Coworker for AI workflows
Hyperscale

Adobe unveils CX Enterprise Coworker for AI workflows

Marketers could gain a single orchestration layer as Adobe links fragmented data, content and analytics systems with agentic AI tools.

By Sean Mitchell • 3 min read • Last month
Adobe launches CX Enterprise to unify AI customer workflows
Digital Transformation

Adobe launches CX Enterprise to unify AI customer workflows

Brands could gain a single governed layer for AI customer work, as Adobe links agents with partner tools across the full lifecycle.

By Sean Mitchell • 4 min read • Last month
Adobe expands AI partner network for customer experience
Unified Communications

Adobe expands AI partner network for customer experience

Businesses can now run campaign analysis, customer support and checkout tasks across over 30 AI platforms through Adobe's expanded network.

By Sean Mitchell • 4 min read • Last month

Stories from Other Regions

Customer Journey stories

Wayvia updates Shoppable platform to track retail sales
Digital Transformation

Wayvia updates Shoppable platform to track retail sales

Brands can now tie ad spend more closely to real purchases, as Wayvia adds confirmed retail sales data to its updated shoppable platform.

By Sofiah Nichole Salivio • 4 min read • Last month
AI search threatens Australian retailers, warns Megantic
Digital Transformation

AI search threatens Australian retailers, warns Megantic

Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.

By Sean Mitchell • 4 min read • Last month