CMOtech UK - Technology news for CMOs & marketing decision-makers

Advertising Technologies (Adtech) stories

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UK shoppers regain confidence as in-store ads & loyalty rule

2 days ago
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adtech
UK shoppers grow more confident as 28% now view the economy favourably, boosting store ads and loyalty schemes amid shifting retail habits.
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Taboola advises SMBs on strategies for Amazon Prime Day 2025 success

4 days ago
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adtech
Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.
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Interplay Media names Scott Hughes to boost NZ publisher ads

5 days ago
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adtech
Interplay Media appoints Scott Hughes in Auckland to expand programmatic ad services and launch interactive products for New Zealand publishers.
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Shirofune unlocks predicted LTV & new customer metrics for Amazon Ads

6 days ago
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adtech
Shirofune’s new integration with Amazon Marketing Cloud adds predicted LTV and new customer metrics, helping advertisers optimise Amazon Ads for long-term value.
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Optus names BRX sole production agency & unveils new lineup

Last week
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adtech
Optus has appointed BRX as its sole production agency, streamlining its marketing efforts alongside new creative and media partners Droga5 and Accenture Song Media.
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John Lewis expands retail media to offsite digital channels

Last week
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adtech
John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.
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MiQ launches Sigma, an AI ad platform built in Bengaluru

Last week
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adtech
MiQ has launched MiQ Sigma, an AI ad platform developed in Bengaluru to unify programmatic advertising and boost media decision-making globally.
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Canada pulls back on Digital Services Tax to advance US trade talks

Last week
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adtech
Trump previously stalled trade talks with Canada in protest over its new 3% Digital Services Tax on major tech firms, escalating bilateral tensions.
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Ramsey McGrory named President of Prisma to drive AI growth

Last month
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adtech
Ramsey McGrory has been named President of Prisma at Mediaocean, to lead AI-driven growth and platform innovation in global media buying.
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Maplin’s AI-powered ad strategy fuels 17% profit surge online

Last month
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adtech
Maplin’s AI-driven ad strategy has powered a 17% profit rise and 14.2% revenue growth, outpacing UK online retail averages significantly in the past year.
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Kleinanzeigen launches retail media network powered by Kevel

Last month
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adtech
Kleinanzeigen has launched a new retail media network using Kevel’s API platform, enhancing ad targeting for its 700m monthly German users.
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Snowflake, Acxiom launch AI platform for marketing data

Last month
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adtech
Snowflake and Acxiom have joined forces to launch a secure, AI-driven marketing data platform, revolutionising brand data access and privacy management globally.
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Silverpush unveils AI tool for brand safety on TikTok ads

Last month
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adtech
Silverpush launches AI-powered Silverpush Mirrors for TikTok, enhancing brand safety and campaign optimisation for advertisers on the platform.
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Infoblox exposes VexTrio adtech in WordPress malware

Last month
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adtech
Infoblox reveals links between WordPress malware campaigns and adtech firms tied to Russia, exposing vast, coordinated cybercrime exploiting web traffic globally.
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Yahoo DSP expands Media Tonic partnership to support Victoria

Last month
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adtech
Yahoo DSP has expanded its partnership with Media Tonic to support independent media agencies in Victoria, enhancing digital media services and sales coverage.
Adobe

Adobe unveils Express for Ads to help small businesses create & track ads

Last month
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adtech
Adobe launches Express for Ads, helping small businesses create, publish, and track ads across Google, Meta, LinkedIn, TikTok, and soon Amazon platforms.
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Australian marketers boost budgets as commerce media reshapes ads

Last month
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adtech
Australian marketers are boosting budgets for commerce media, which now makes up 30% of spend as brands shift to personalised, integrated shopping experiences.
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Dentsu integrates eye-tracking data for media planning

Last month
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adtech
Dentsu has integrated in-store eye-tracking data from Co-op Media Network into its tool, enhancing media planning with real-world retail attention insights.
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Taboola launches Predictive Audiences to boost ad targeting

Last month
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adtech
Taboola has unveiled Predictive Audiences, an AI-powered tool on its Realize platform to boost ad targeting and improve conversion rates for advertisers.
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MiQ unveils Sigma AI platform to unify programmatic advertising

Last month
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adtech
MiQ has launched Sigma, an AI-driven platform uniting over 300 data feeds to streamline and optimise programmatic advertising globally.