Digital Advertising stories

The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.

A game-changing suite for ad monetisation & digital advertising is launched

NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.

Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.

Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.

A new market update released by Similarweb, a digital intelligence platform, has highlighted the changing digital advertising trends on social media for December 2022.

Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.

Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.

We briefly explain why we are phasing out advertising across our network of technology news sites.

“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes TechDay truly unmatched when it comes to event partnership."

Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.

"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."

Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.

STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.

With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.

Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.

“The last 20 years of programmatic has been about the combination of data and inventory available.  Our vision at Adobe is making advertising part of that experience.”

Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.

Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.

With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix. 

The magazine is currently in its second edition, focusing on interesting and industrially relevant topics.

Adobe's internal digital advertising team began testing and using the mobile app this quarter.

By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.

​After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?