Digital Advertising stories
Public AI debuts its AI-assisted ad creation in Australia
The UK company debuts generative AI platform in Australia, envisioning quantum advancements in digital ad campaigns.
Voiro Unveils Comprehensive Business Suite to Revolutionize Ad Monetisation
A game-changing suite for ad monetisation & digital advertising is launched
WPP and NVIDIA partner to build generative AI content engine
NVIDIA and WPP join forces in building a generative AI-enabled content engine to increase the speed and efficiency of digital advertising.
Visual comms methods the most efficient, says Canva report
Canva has released a new report, finding that 90% of business leaders believe visual communication methods increase efficiency.
Exclusive: Filament drives MDF efficiencies for vendors and channel partners
Filament's B2B-focused agency offering includes content marketing, search engine optimisation, digital advertising and website services.
New research highlights digital advertising insights
A new market update released by Similarweb, a digital intelligence platform, has highlighted the changing digital advertising trends on social media for December 2022.
Outdoor advertisers using smart technology to reach more customers
Technology that lets outdoor advertisers track people in the street is spreading, though the marketing industry says it is at pains not to invade privacy.
Similarweb finds Lululemon has strong digital advertising growth
Similarweb and Lululemon have released a new set of quarterly results, which showcase how Lululemon's digital advertising has stood up to customer demands.
Why digital advertising is dead at TechDay
We briefly explain why we are phasing out advertising across our network of technology news sites.
Do you have an in-person or virtual event coming up? Partner with TechDay
“Our ability to target a niche audience across Asia Pacific that is perfectly relevant to each event makes TechDay truly unmatched when it comes to event partnership."
App and social media usage numbers soar in Australia
Social media and general app usage has soared in Australia, with new figures revealing 83% of Australians are now on some form of social media.
Advertisers modelling GFC behaviour as Facebook ad costs tank and Google Ads rise
"Marketers are looking to prove return on investment by spending on what is measurable and targeting customers who are already searching and already in the click and buy cycle."
Google sending relief to thousands of SMBs across ANZ
Google has this week rolled out a Google Ad credit scheme, available to all SMBs with active accounts over the past year.
New marketing technology consultancy STITCH launches
STITCH aims to help global and local businesses deliver better customer experiences by employing a combination of strategy, data, advertising and marketing technology.
Festive tear-jerkers top YouTube ad leaderboards
With over 85% of Singaporeans visiting YouTube monthly, brands and agencies are fully invested in adopting videos as their preferred digital canvas.
NZ digital advertising revenue reaches $275m in Q1
Search advertising was the most popular advertising medium, accounting for 63.3% of total advertising revenue.
Interview: Adobe's Keith Eadie on advertising - past, present, and future
“The last 20 years of programmatic has been about the combination of data and inventory available. Our vision at Adobe is making advertising part of that experience.”
Australian brands face boycotts if they don't address diversity in ads
Consumers perceive television advertising as the most diverse medium, but digital advertising has a long way to go – only 9% of consumers felt that digital ads show diversity.
Personalised advertising continues to flourish
Retargeting and personalised advertising campaigns can yield between five and ten times the success rates of regular online advertising campaigns.
Kiwi marketers urged to jump on the video advertising train
With digital-only advertising in New Zealand surpassing television advertising, New Zealand markerters are being urged to embrace video in their marketing mix.
NEXT brings practical advice and bold ideas to IT industry leaders
The magazine is currently in its second edition, focusing on interesting and industrially relevant topics.
Adobe Advertising Cloud announces new mobile app, digital audio capabilities
Adobe's internal digital advertising team began testing and using the mobile app this quarter.
Blockchain startup BitClave wants to change the search engine game
By removing the middlemen in the digital advertising ecosystem like Google, BitClave gives users control over their data.
Gamers, forget your enemies because burgers are now targeting you
After going on a rampage and massacring hordes of zombies from the comfort of your couch, the thing you want most is some greasy takeaway food right?