Dr. Morten Boyer stories

Dr. Morten Boyer, the Managing Director of GfK in Australia and New Zealand, is a forward-thinking individual with a keen eye for unlocking the potential within data. His interest lies not just in the collection of raw data, but in its analysis and application towards identifying viable opportunities in today's rapidly evolving consumer markets. His approach, which advocates for businesses in the ANZ region to embrace and adeptly utilise data, underscores a shift towards adapting to changing consumer values and the dynamic nature of the marketplace. Through his work, Dr. Boyer illuminates paths forward for businesses, showcasing how data can serve as a powerful tool rather than a mere repository of numbers.