Epsilon Stories

UK Stories

Epsilon stories

Marketers, don't miss the open goal this World Cup

Last-minute shoppers are set to lift ad spend by USD $10.5 billion, but brands must reach hosts and fair-weather fans before kick-off.

By Esme Robinson • 4 min read • 3 days ago

Gaming

World Cup to spark UK spending surge & second screens

World Cup set to kick off UK spending spree as fans splash out on home viewing gear and juggle matches with shopping on second screens.

By Sofiah Nichole Salivio • 4 min read • Wed, 18th Mar 2026

Customer Experience

Epsilon links digital retail media to UK in-store sales

Epsilon launches UK tool linking digital retail media to in-store sales, promising a single view of online and offline campaign impact.

By Sofiah Nichole Salivio • 4 min read • Wed, 11th Mar 2026

Digital Transformation

Wickes debuts home improvement retail media network

Wickes has launched Wickes Connected Retail Media with Epsilon, blending store and digital data to target home improvement shoppers.

By Sofiah Nichole Salivio • 4 min read • Mon, 2nd Mar 2026

Marketing Technologies

Iceland Foods expands retail media with Epsilon partnership

Iceland Foods partners with Epsilon to expand its retail media, adding offsite ads, video formats, and an auction model to reach 9 million shoppers yearly.

By Jed Nykolle Harme • 4 min read • Thu, 2nd Oct 2025

Digital Transformation

AI spending drives revenue gains for CPG & retail marketers

A survey of 300 senior marketers in Europe reveals 61% report revenue growth from AI, with varying adoption across UK, France, and Germany retail sectors.

By Jed Nykolle Harme • 4 min read • Wed, 23rd Jul 2025

Customer Experience

John Lewis expands retail media to offsite digital channels

John Lewis Partnership now allows brands to run ads offsite on digital channels using first-party data, expanding beyond its own platforms for broader reach.

By Jed Nykolle Harme • 3 min read • Tue, 1st Jul 2025

Customer Experience

Loyalty, CTV, 'brandformance': Three martech trends in 2025

As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.

By Maria Giacobbe • 3 min read • Fri, 13th Dec 2024

Marketing Technologies

Grocery brands lead in personalisation amid rising consumer demand

Grocery brands like Morrisons and Waitrose lead in personalisation, says Epsilon's new UK study, with 20% of consumers noting better tailored experiences.

By Sean Mitchell • 3 min read • Thu, 19th Sep 2024

EduTech

How marketers can leverage the 'art and science' power of generative and predictive AI

Marketing professionals are increasingly harnessing the power of generative and predictive AI to drive campaign efficiency and insights; however, a solid data foundation is a prerequisite for success.

By Rachel Cascisa • 6 min read • Thu, 25th Apr 2024

Global Stories

Epsilon stories

Software-as-a-Service

Publicis to acquire LiveRamp for USD $2.167bn in cash

The cash purchase will expand Publicis's data and AI ambitions, while giving LiveRamp shareholders a 29.8% premium and closing certainty.

By Mark Tarre • 6 min read • Last month

Marketing Technologies

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025

Hyperscale

AWS unveils Bedrock AgentCore & boosts generative AI with $100 million

AWS launches Bedrock AgentCore to enhance AI agent deployment and invests $100 million in generative AI development to boost enterprise applications.

By Catherine Knowles • 3 min read • Fri, 18th Jul 2025

Digital Transformation

AWS unveils AgentCore suite & invests USD $100 million in AI agents

AWS launches Amazon Bedrock AgentCore suite and invests USD $100 million to boost secure, scalable AI agent deployment for enterprises worldwide.

By Sean Mitchell • 4 min read • Thu, 17th Jul 2025

Education, Learning & Training

Medallia launches new partner programme to drive innovation

Medallia has launched a new partner programme to empower independent software vendors and service integrators, promoting innovation and enhancing customer experiences.

By Kaleah Salmon • 3 min read • Wed, 25th Sep 2024

Customer Experience

John Lewis enhances retail media capabilities for brands

John Lewis introduces new retail media capabilities with Epsilon, empowering brands to craft adverts on johnlewis.com, enhancing customer engagement and sales.

By Sean Mitchell • 3 min read • Thu, 1st Aug 2024

eBay

HireVue appoints Damon Pal as Head of Asia Pacific

HireVue appoints Damon Pal as Head of Asia Pacific to lead the company's growth in line with the increasing demand for AI and video interviewing tools.

By Nadine Rogers • 2 min read • Fri, 21st Oct 2022

Unified Communications