Gen Z stories - Page 2

Over half of Australians plan to shop on Black Friday, with many parents using the event to get an early start on Christmas gifts and festive savings.

Gen Z UK shoppers are prioritising viral trends and influencer promotion over traditional brand loyalty, reshaping consumer trust according to SAP Emarsys.

RCS offers Australian businesses a secure, interactive way to boost customer engagement and trust, tackling data privacy concerns amid rising scams.

AI has boosted phishing success as 44% admit falling for scams, yet only 48% of firms fully use multi-factor authentication, says Yubico survey.

A Yubico survey finds 62% of Gen Z interacted with phishing scams last year, raising alarm over AI threats.

A Yubico survey reveals Australians lag in cybersecurity, with 46% falling prey to AI-enhanced phishing and low adoption of multi-factor authentication at work and home.

New research shows nearly one in four young Australians juggle side hustles and content creation, embracing tech to lead multi-hyphenate lives in 2025.

UK CMOs are widely adopting AI in marketing, but face consumer scepticism and split views on brand activism as top challenges for 2025 emerge.

YouTube Canada has launched new tools, including the Creator Partnerships Hub and BrandConnect API, to boost collaboration between brands and creators.

Canadian brands focus on authentic storytelling and earned media to build lasting visibility amid tariffs and rising costs. Short-term campaigns no longer suffice.

Gen Z demands instant replies within 15 minutes and prefers social shopping on apps like Instagram and TikTok, pushing retailers to adopt AI and automation.

A global survey reveals 33% of Gen Z and 26% of Millennials prefer AI platforms over search engines for shopping advice, signalling a shift in consumer habits.

Gen Z professionals urge UK workplaces to adopt visual, AI-powered collaboration tools, citing improved creativity and communication efficiency.

Fewer than 40% of Australian workers experience formal performance reviews, with retail and hospitality sectors trailing far behind healthcare and education.

Young Australians prioritise job security, career growth, and hybrid working in 2025, with Google, Canva and Amazon leading as top employers, says Hatch survey.

Many small businesses risk lost sales and loyalty as one in three still don’t accept credit or debit cards, despite 86% of consumers relying on them.

Nearly half of Australian workers find mastering AI at work as demanding as a second job, raising pressure and career concerns across workplaces.

New research reveals Australians prioritise data privacy and AI personalisation in online shopping, seeking better service and seamless digital experiences.

AI-driven referrals to US retail, travel, and banking sites have surged over tenfold since July 2024, reshaping online shopping and boosting engagement.

Fewer than 10% of Canadian workers use AI daily at work, with a TD Bank survey highlighting a major gap in training and adoption across generations.