IAB Tech Lab stories
Yahoo DSP has become the first demand-side platform to adopt IAB Tech Lab's Data Transparency Labels, enhancing clarity for marketers and advertisers.
Google's Privacy Sandbox has triggered a significant 30% dip in ad revenue for Chrome users who don't use cookies, indicating a crucial shift towards privacy-oriented digital advertising.
Brands can now book digital billboards in minutes, as Intersection lets agencies plan and reserve campaigns through ChatGPT and Claude.
Advertisers could gain better cross-channel results as TripleLift rolls out TL Spark, an AI layer linking buying, creative and measurement.
