Integral Ad Science stories
IAS expands TikTok ad measurement across four formats
2 days ago
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martech
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e-commerce
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social media
Integral Ad Science widens independent verification on TikTok as search, commerce and lightweight app placements join its measurement coverage.
Integral Ad Science hires Melissa Furze to lead AI push
Wed, 7th Jan 2026
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data protection
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data analytics
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digital transformation
Integral Ad Science taps former LinkedIn leader Melissa Furze as Head of Data Science to steer an AI-first strategy in ad verification.
Integral Ad Science unveils IAS Agent AI assistant
Fri, 19th Dec 2025
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martech
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rpa
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erp
Integral Ad Science will roll out IAS Agent, an explainable AI assistant for ad measurement, to all platform users for free early next year.
Integral Ad Science earns first AAM ethical AI certification
Wed, 30th Jul 2025
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martech
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risk & compliance
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data privacy
Integral Ad Science is the first in digital advertising to earn the Alliance for Audited Media's Ethical AI Certification, spotlighting trusted AI use.
IAS extends AI-driven brand safety measures on Facebook & Instagram
Tue, 6th Feb 2024
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facebook
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instagram
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verizon
Integral Ad Science expands its AI-driven Total Media Quality Brand Safety across Facebook and Instagram, enabling advertisers to gain better insight into campaign safety and appropriateness.
Integral Ad Science launches Quality Attention measurement tool
Fri, 5th Jan 2024
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cx
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martech
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healthtech
Integral Ad Science introduces the Quality Attention measurement tool, utilising AI, eye-tracking and media quality assessment, to optimise advertisement performance and attention capture.
Integral Ad Science expands measurement capabilities for YouTube Shorts
Wed, 20th Dec 2023
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data analytics
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youtube
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bi
Integral Ad Science (IAS) extends its brand safety measurement product to provide insight for YouTube Shorts advertisers.