Marketo Stories

UK Stories

Marketo stories

Clevertouch unveils lovemartech Academy for martech skills

Clevertouch launches lovemartech Academy, blending expert-led martech training, research and community to tackle complex tech stacks.

By Mark Tarre • 4 min read • Wed, 18th Mar 2026

Data Analytics

Immersive Labs Hires New Exec Leadership Team

Immersive Labs has appointed Eric Johnson as CRO and Julie Chapman as SVP of Customer Experience to drive global revenue growth and customer acquisition.

By Sean Mitchell • 3 min read • Fri, 31st Mar 2023

Global Stories

Marketo stories

Hyperscale

Explainer: How Adobe is building agentic marketing

Marketers could soon let AI agents handle campaigns, content and analytics as Adobe ties its creative tools to one workflow system.

By Sean Mitchell • 4 min read • Fri, 24th Apr 2026

Software-as-a-Service

Keeper Security appoints Tim Strickland as Chief Revenue Officer

Keeper Security appoints Tim Strickland as Chief Revenue Officer to lead global revenue and expand sales of its privileged access management platform.

By Melvin Hipolito • 3 min read • Fri, 5th Dec 2025

Marketing Technologies

Qualcomm to boost marketing with Adobe AI tools & GenStudio

Qualcomm is enhancing its marketing by using Adobe's AI tools, including GenStudio and Firefly, to speed up content creation and personalise campaigns worldwide.

By Sean Mitchell • 4 min read • Fri, 19th Sep 2025

Marketing Technologies

UBE Marketing launches to support B2B clients in Microsoft sector

Alvin Paronda has launched UBE Marketing to support B2B clients and Microsoft partners with tailored marketing strategies and expert guidance.

By Shannon Williams • 3 min read • Thu, 4th Sep 2025

Software-as-a-Service

AI success linked to digital overhaul, says Boomi chief

Boomi's CEO Steve Lucas warns in his new book that AI's success hinges on a digital overhaul, urging leaders to unify systems and data for true transformation.

By Sean Mitchell • 3 min read • Wed, 16th Apr 2025

Marketing Technologies

Workato adds new leaders amid ambitious growth plans

Workato announces key leadership hires amid rapid growth, appointing Chandar Pattabhiram as Chief Go-to-Market Officer and Bhagat Nainani as Head of Product and Engineering.

By Imee Dequito • 3 min read • Fri, 21st Jun 2024

Marketing Technologies

Intercom selects Fivetran to modernise data stack for growth

Intercom partners with Fivetran to upgrade its data infrastructure, resolving prior issues with data loss and quality, aiming to enhance decision-making.

By Melania Watson • 3 min read • Fri, 21st Jun 2024

Data Analytics

Freshworks welcomes Mika Yamamoto as new Chief Customer & Marketing Officer

Freshworks hires Mika Yamamoto, with an impressive 25-year track record, as its Chief Customer and Marketing Officer.

By Sean Mitchell • 3 min read • Wed, 29th Nov 2023

Software-as-a-Service

Boomi appoints new dual President & CFO, new CMO

Boomi, a global SaaS company, has appointed Arlen Shenkman as President/CFO and Alison Biggan as CMO to bolster their leadership team.

By Tom Raynel • 2 min read • Thu, 2nd Feb 2023

Data Analytics

Winners of 2019 Adobe Experience Maker and Marketo Revvie Awards announced

Adobe has honoured companies at Adobe Summit 2019 for exceptional digital experiences with the Adobe Experience Maker and Marketo Revvie Awards.

By Staff Writer • 2 min read • Wed, 27th Mar 2019

Customer Relationship Management

Adobe Summit kicks off the future of customer experience in Las Vegas

Adobe Summit 2019 in Las Vegas unveils transformative customer experience solutions with high-profile partnerships and innovations in AI-driven platforms.

By Sara Barker • 4 min read • Wed, 27th Mar 2019

Data Analytics

Global Synnex AU and Marketo distribution partnership forged

Through this partnership, Synnex resellers are enabled to deploy the Marketo Engagement Platform within their businesses and to their customers.

By Staff Writer • 2 min read • Fri, 9th Nov 2018

Data Analytics

Adobe completes US$4.75b Marketo buyout

Adobe completes its USD $4.75 billion acquisition of Marketo, aiming to fuse their platforms for superior B2B and B2C cross-channel marketing solutions.

By Sara Barker • 2 min read • Thu, 1st Nov 2018

Data Analytics

Adobe's purchase of Marketo becomes talking point for marketing cloud integration

Adobe's US$4.75bn acquisition of Marketo aims to bolster Adobe Experience Cloud, integrating B2B marketing capabilities for enhanced customer engagement.

By Sara Barker • 3 min read • Fri, 21st Sep 2018

Data Analytics

Marketo debuts new product innovations at Marketing Nation

Marketo unveils new product innovations at Marketing Nation Summit, designed to enhance customer engagement and boost campaign success insights for marketers.

By Jacques-Pierre (JP) Dumas • 2 min read • Thu, 3rd May 2018