CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom

Prime Day Stories

UK Stories

Prime Day stories

Shoppers warned of rising online scams as Black Friday nears
Malware

Shoppers warned of rising online scams as Black Friday nears

UK shoppers warned to stay vigilant against rising online scams as Black Friday spending nears USD $80 billion amid surging fraud risks.

By Shannon Williams • 3 min read • Tue, 25th Nov 2025
Ghost stock phenomenon hits UK retailers' profits & efficiency
Customer Experience

Ghost stock phenomenon hits UK retailers' profits & efficiency

Ghost stock is costing UK retailers profits and efficiency, with rising returns and inventory errors impacting operations and customer loyalty, says Manhattan Associates.

By Jed Nykolle Harme • 4 min read • Wed, 29th Oct 2025
UK online sales & cross-border gifting surge as travel booms
Gaming

UK online sales & cross-border gifting surge as travel booms

UK summer travel surges as online sales rise 7% and cross-border gifting jumps 138%, driven by growing mobile shopping and digital engagement.

By Kaleah Salmon • 5 min read • Tue, 29th Jul 2025
Amazon dominates Prime Day as rivals see low deal searches
eCommerce

Amazon dominates Prime Day as rivals see low deal searches

Data shows Amazon dominated Prime Day deals in 2024 and 2025, with shoppers rarely searching rival retailers, despite their parallel sales events.

By Jed Nykolle Harme • 3 min read • Thu, 24th Jul 2025
Prime Day returns surge poses major challenge for UK retailers
Customer Experience

Prime Day returns surge poses major challenge for UK retailers

Amazon Prime Day returns total 78 million items yearly in the UK, posing major operational and financial challenges for retailers amid rising consumer frustrations.

By Jed Nykolle Harme • 4 min read • Fri, 11th Jul 2025

Global Stories

Prime Day stories

Wayvia unveils AI-powered Prowl platform for real-time price control
Artificial Intelligence

Wayvia unveils AI-powered Prowl platform for real-time price control

Wayvia launches AI-powered Prowl platform to monitor and enforce real-time pricing, protecting brands' margins amid volatile retail conditions.

By Sean Mitchell • 3 min read • Tue, 18th Nov 2025
Adobe data shows USD $88.7 billion spend & AI boost in October
Data Analytics

Adobe data shows USD $88.7 billion spend & AI boost in October

Consumers spent USD $88.7 billion online in October 2025, up 8.2% year-on-year, as AI-powered shopping and mobile sales continue to surge.

By Vivek Pandya • 4 min read • Tue, 11th Nov 2025
US Prime Day online sales hit USD $24.1bn, mobile drives growth
Marketing Technologies

US Prime Day online sales hit USD $24.1bn, mobile drives growth

US Prime Day online sales soared to USD $24.1bn, a 30.3% rise year-on-year, with mobile shopping driving over half of the revenue during the July event.

By Melvin Hipolito • 4 min read • Tue, 15th Jul 2025
Prime Day grows in Australia as shoppers hunt value & savings
Customer Experience

Prime Day grows in Australia as shoppers hunt value & savings

Prime Day in Australia gains momentum as shoppers seek bargains amid rising living costs, with retailers leveraging discounts and omnichannel strategies for growth.

By Shannon Williams • 4 min read • Fri, 11th Jul 2025
Taboola advises SMBs on strategies for Amazon Prime Day 2025 success
DevOps

Taboola advises SMBs on strategies for Amazon Prime Day 2025 success

Taboola advises SMBs to prepare early and use targeted strategies to succeed in Amazon Prime Day 2025, running from 8-14 July as a four-day event.

By Shannon Williams • 5 min read • Wed, 9th Jul 2025

Stories from Other Regions

Prime Day stories

Amazon ad revenue surges 62% in Australia, says Pattern
Marketing Technologies

Amazon ad revenue surges 62% in Australia, says Pattern

Amazon's ad business is now outpacing major rivals in Australia, as Pattern estimates annual revenue reached USD $392 million in 2025.

By Sean Mitchell • 4 min read • Thu, 30th Apr 2026
Shoppers turn to AI tools in hunt for better retail deals
Digital Transformation

Shoppers turn to AI tools in hunt for better retail deals

Shoppers are turning to AI tools like ChatGPT to hunt for personalised retail deals, valuing quality offers over rock-bottom prices.

By Kaleah Salmon • 4 min read • Fri, 20th Feb 2026
Reolink offers up to 35% off home security ahead of Prime Day
Smart Home

Reolink offers up to 35% off home security ahead of Prime Day

Reolink offers up to 35% off home security cameras and systems in Australia ahead of Amazon Prime Big Deal Days until 13 October.

By Melvin Hipolito • 4 min read • Tue, 30th Sep 2025
Prime Day 2025 drives 128% surge in new Amazon shoppers in Australia
Digital Entertainment

Prime Day 2025 drives 128% surge in new Amazon shoppers in Australia

Amazon Prime Day 2025 saw a 128% surge in new shoppers in Australia, with top brands boosting advertising and sales during the major online shopping event.

By Sean Mitchell • 4 min read • Thu, 24th Jul 2025
Canadian online retailers see 9% sales boost during Prime Day
Marketing Technologies

Canadian online retailers see 9% sales boost during Prime Day

Canadian online retailers outside Amazon saw sales jump up to 23% during Prime Day, despite offering smaller discounts than last year, Salesforce reports.

By Jed Nykolle Harme • 3 min read • Tue, 15th Jul 2025
Huawei Watch GT 5 Series launches in Australia, from AUD $289
Wearables

Huawei Watch GT 5 Series launches in Australia, from AUD $289

Huawei's Watch GT 5 Series launches in Australia from AUD $289, offering up to 14 days battery, advanced health tracking, and rugged design features.

By Kaleah Salmon • 3 min read • Fri, 11th Jul 2025
Reolink slashes home security camera prices ahead of Prime Day
Smart Home

Reolink slashes home security camera prices ahead of Prime Day

Reolink offers up to 42% off home security cameras ahead of Prime Day, with early discounts for Australian shoppers from 1 to 7 July.

By Sean Mitchell • 4 min read • Tue, 1st Jul 2025