The company has added to its senior leadership team by promoting London-based Mischa Kay to the new role of Chief Revenue Officer.

Vista Cinema is the largest business in Vista Group, the parent company to several businesses that provide software and technology solutions across the film industry.

Kay's promotion comes as Vista Group accelerates its platform-based strategy, offering cloud solutions that provide value for clients and power the moviegoer experience.

Kay previously held the positions of Managing Director for EMEA, where he led Vista Cinema's growth in new markets across the region, and more recently as Acting Global Head of Commercial, where he led the commercial strategy for SaaS solution Vista Cloud, which launched in 2021.

"Vista has been building on its cloud strategy for more than five years and this is the future of cinema," Kay says.

"I'm looking forward to bringing exceptional Digital and Cloud SaaS solutions to the global cinema market, over 50% of which are existing clients.

"In my role, that means aligning teams across the business to empower better moviegoing experiences through technology and constantly delivering innovation to our Cloud clients.

"We believe in the transformation our cloud strategy will bring to cinema teams, from film bookers through to IT departments and everyone in between, and I am really looking forward to proving that with our early-adopter clients in the coming years," he adds.

"As a hugely valued member of the Vista Cinema team for 16 years, Mischa brings a great deal of expertise and invaluable knowledge to his new role," says Leon Newnham, CEO, Vista Cinema.

"We're excited to see him drive the transformation of our client engagement model that, through Vista Cloud, delivers client success experiences that allow cinemas to focus on what's important to them: the moviegoer experience."