Latest news

Google Cloud study finds 52% of executives have deployed AI agents, with early adopters reporting stronger returns and wider business use.

Parloa study finds many global firms bury support details, while most chatbots fail to solve issues and phone menus remain frustrating.

MiQ research finds consumers jump between screens and buying moments in minutes, prompting calls for a more flexible marketing model.

Google Cloud turns Gemini Enterprise into a single control point for developers and staff as it adds governance, no-code building and partner agents.

Google ties its AI tools more closely to Chat, Gmail and Drive as it rolls out Workspace Intelligence to unify work across apps.

Code and Theory names former WPP and Real Chemistry executive JJ Schmuckler as president to bolster senior client ties and integrated growth.

Code and Theory and Adobe launch AI tool for financial services, using synthetic personas to guide creative decisions before campaigns reach approval.

AI skills shortages are limiting business returns, with QA warning that training gaps are leaving many workers using the tools only for basic tasks.

SAP and Google Cloud widen AI partnership to give marketers agent-driven campaign tools linking customer data, activation and optimisation.

Cogna taps former Amazon AI engineering leader Sam Ng as Chief Technology Officer to steer its platform as it expands beyond its core markets.

Adobe's Summit Sneaks session spotlights seven experimental AI tools aimed at speeding up personalisation, testing and campaign production.

Precision Proco backs faster turnaround and less waste with two Canon varioPRINT iX3200 sheetfed inkjet presses at its UK sites.

Bull lands EUR €30 million Sweden AI factory deal to build cloud-style supercomputing for researchers, SMEs and public sector users.

8x8 has unveiled a UK retail communications package built for shared devices and shift work, with calls ringing across store handsets and tablets.

Canva deepens its licensed content push with more than 60 PEPPA PIG templates, tapping 1.4 million searches and UK marathon support designs.

Adobe unveils CX Enterprise to knit together AI agents, cloud partners and governed marketing workflows across large enterprise tech stacks.

Huboo snaps up Sorted in a deal set to link fulfilment, shipping and returns on one platform for retailers across the UK and Europe.

Granicus awards spotlight councils and public bodies cutting wait times, boosting engagement and improving trust through digital services.

Red Hat survey finds UK firms are adopting agentic AI faster than they can govern it, despite strong support for open source controls.

PlatformAlt5 and Cloud202 have rolled out a scoring system in BriefBrain that ranks AI-assisted content for credibility, transparency and source quality.