CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news

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Charlotte Tilbury leads Christmas social media beauty race
Yesterday
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ecommerce
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instagram
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social media
Charlotte Tilbury has emerged as the top beauty brand on social media this Christmas, capturing a 42.7% share of voice across platforms like TikTok and Instagram.
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Kolsquare acquires Woomio to boost European market reach
Last week
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saas
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social media
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transparency
Kolsquare has acquired Woomio to strengthen its foothold in Europe's influencer marketing sector, enhancing regional impact and service offerings.
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Survey reveals UK's top & least-favoured Christmas gifts
Last week
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data analytics
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martech
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financial systems
A new CEWE report reveals that 73% of UK adults have faced disappointment with gifts, highlighting the best and worst presents for Christmas.
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Optimizely named leader in Forrester Wave for EO solutions
Last week
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cx
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martech
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personalisation
Optimizely has been named a leader in Forrester's Q4 2024 Wave report for Experience Optimisation Solutions, excelling in Strategy and Current Offering categories.
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UK Christmas shopping shifts towards subscription gifts
Last week
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shopping
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christmas
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subscriptions
As Christmas approaches, 29% of UK shoppers are opting for subscription gifts over traditional presents, blending modern convenience with festive spirit.
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Brightcove enhances platform with Acquia partnership
Last week
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ecm
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cx
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martech
Brightcove has unveiled major upgrades to its streaming platform through strategic partnerships, enhancing video content creation, distribution, and monetisation.
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Sinch predicts AI & human synergy in customer service 2025
Last week
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cx
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martech
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email security
Sinch predicts a transformation in digital customer communications by 2025, emphasising AI's role alongside human agents in enhancing engagement.
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Salesforce unveils Agentforce 2.0 with enhanced AI agents
Last week
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cx
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martech
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cdp
Salesforce has launched Agentforce 2.0, an innovative digital labour platform that enhances workforce scaling through custom AI agents and integrations.
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DuploCloud appoints Amundson & DeHart to leadership team
Last week
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data privacy
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gdpr
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cro
DuploCloud has appointed Matt Amundson as Chief Marketing Officer and Kelly DeHart as Chief Revenue Officer to bolster its leadership team.
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Sinch predicts 2025 trends in digital customer engagement
Last week
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cx
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martech
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integration
Sinch forecasts significant advancements in digital customer communications by 2025, with 80% of enterprises expected to utilise conversational AI.
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Tradebyte predicts challenges & strategies for 2025
Last week
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cx
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martech
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commerce systems
Tradebyte forecasts a dynamic future for eCommerce in 2025, highlighting challenges from potential U.S. protectionism and the need for European brands to adapt.
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Over 12 million Brits to explore AI skills by 2025
Last week
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edutech
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advanced persistent threat protection
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data privacy
A survey shows over 12 million UK consumers aim to learn about AI by 2025, reflecting a significant shift toward understanding this transformative technology.
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How to work with TechDay: A guide for PR Agencies
Last week
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partner programmes
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digital marketing
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techday
Preparing your releases in a particular way will not only make our lives easier, but improve the chances of your lead being picked among the masses.
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Umbraco predicts key CMS trends for 2025 including AI focus
Last week
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data analytics
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digital transformation
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ecm
Umbraco forecasts that AI, personalisation, and security will shape CMS platforms in 2025, emphasising reduced carbon footprints and enhanced user experiences.
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UK employees increasingly favour AI in the workplace
Last week
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hcm
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productivity
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customer service
A Freshworks survey reveals that nearly half of UK employees would consider job changes for better AI integration, highlighting its workplace importance.
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Cybersecurity trends 2025: AI, supply chains, resilience
Last week
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ransomware
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supply chain & logistics
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edr
Experts from Semperis forecast that AI will dominate cybersecurity discussions in 2025, despite many attacks remaining basic and clunky.
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Loyalty, CTV, ‘brandformance’: Three martech trends in 2025
This month
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cx
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martech
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digital marketing
As more and more platforms come online and the market continues to evolve, streaming services will have their 'golden age' with advertisers.
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Loop acquires Wonderment to enhance Shopify solutions
This month
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cx
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martech
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commerce systems
Loop has acquired Wonderment to enhance its commerce operations for Shopify merchants, combining AI insights with real-time shipment tracking.
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Thoughtworks partners with AWS to advance GenAI in Asia
This month
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hyperscale
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cx
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martech
Thoughtworks has teamed up with Amazon Web Services to boost generative AI solutions for industries across the Asia Pacific, enhancing customer engagement and productivity.
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Study reveals emojis & phrases likely outdated by 2025
This month
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social media
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emoji
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study
A new study reveals that certain emojis and phrases, including the 'enraged face', could become outdated by 2025 as digital communication shifts.