CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news

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AI to drive business growth in UK & USA, survey reveals
Yesterday
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ai
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investment
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data management
The 2025 VivaTech Confidence Barometer shows high optimism among American and UK business leaders regarding technology, with 87% confident in its potential.
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Tech executives prioritise AI, face privacy & eco concerns
Yesterday
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ai
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cybersecurity
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misinformation
The VivaTech Confidence Barometer shows 85% of tech firms prioritising AI investment, with US executives most optimistic about national competitiveness.
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The hidden costs of legacy systems: why mid-market supply chains need modernising in 2025 and beyond
Yesterday
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digital transformation
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supply chain & logistics
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ai
Mid-market supply chains are urged to modernise their outdated IT systems, as 97% of professionals acknowledge legacy technology hampers agility and efficiency.
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UK leads in diversifying mobile gaming ad spend markets
Yesterday
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gaming
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mobile gaming
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advertising
UK publishers are at the forefront of diversifying mobile gaming ad spend, outpacing competitors by strategically tapping into emerging global markets.
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App marketing trends: Rising ad budgets & KPI targets
Yesterday
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gaming
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digital entertainment
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genai
A new survey by Liftoff and AppsFlyer reveals a 54% rise in aggressive KPI targets for app marketers, with many adapting to changes in ad strategies and budgets.
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Robotic Marketer founder addresses workplace gender issues
Yesterday
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employment
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gender equality
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gender gap
Mellissah Smith, Founder of Robotic Marketer, champions gender equality in workplaces, urging both men and women to actively support female career growth.
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UK online shoppers find eCommerce tactics manipulative
Yesterday
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cx
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martech
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ecommerce
A new report reveals that 63% of UK online shoppers find eCommerce tactics manipulative, highlighting a disconnect between consumer needs and digital retail.
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Swedish eCommerce firm ROIROI expands into UK market
2 days ago
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cx
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martech
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commerce systems
Swedish eCommerce agency ROIROI is set to enter the UK market, offering brands innovative strategies and expertise amid the evolving digital landscape.
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Wildstone secures GBP £80m deal for London digital billboards
2 days ago
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advertising
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jcdecaux
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wildstone
Wildstone has secured a £80 million deal to acquire 13 digital billboard sites in London, enhancing its presence in the urban advertising market.
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UK B2B marketers face pressure to show campaign ROI
2 days ago
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data analytics
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linkedin
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b2b marketing
UK B2B marketers face mounting pressure to justify campaign effectiveness, with over half reporting monthly scrutiny from C-suite executives, LinkedIn research reveals.
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Adobe celebrates 35 years of Photoshop with new series
3 days ago
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martech
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ai
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visual effects
Adobe is celebrating 35 years of Photoshop with a new series featuring industry professionals, reflecting on its revolutionary impact since 1990.
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Exclusive: How Constant Contact is empowering small businesses
3 days ago
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cx
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martech
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financial systems
Constant Contact continues to empower small businesses with tailored marketing solutions, leveraging AI to enhance efforts for over 500,000 customers globally.
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Sitecore unveils over 250 AI-driven platform enhancements
3 days ago
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devops
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ecm
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cx
Sitecore has unveiled over 250 enhancements to its digital experience platform, empowering marketers with AI capabilities for personalised content creation.
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Kolsquare launches carbon footprint tool for influencers
3 days ago
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power / energy
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cleantech
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digital marketing
Kolsquare has launched a pioneering tool to measure the carbon footprint of influencer marketing, aiming to tackle the significant emissions of the burgeoning industry.
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Ignition appoints Bec Donnelly as VP for global expansion
3 days ago
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hcm
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partner programmes
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management
Ignition has appointed Bec Donnelly as Senior Vice President of People & Culture to drive its global expansion strategy and enhance team performance.
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Regit & DBS Data unite to transform automotive marketing
3 days ago
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cartech
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data privacy
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insurance
Regit and DBS Data have joined forces to revolutionise automotive marketing, leveraging extensive vehicle insights to deliver personalised campaigns and support EV adoption.
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Nishant Arora named SVP of marketing at Netcore Cloud
3 days ago
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saas
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cx
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martech
Netcore Cloud has appointed Nishant Arora as Senior Vice President of Marketing to bolster its global strategies and enhance demand generation efforts.
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HubSpot & Canva join forces to streamline design processes
4 days ago
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martech
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cdp
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collaboration
HubSpot and Canva have teamed up to enhance efficiency for small and medium-sized businesses by integrating Canva's design tools within HubSpot's platform.
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To build or to buy? Tackling KYC complexities in client onboarding
4 days ago
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digital transformation
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risk & compliance
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ai
In an era where speed and efficiency are paramount, banks must decide between building custom KYC systems or investing in advanced SaaS solutions to enhance client onboarding.
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Markko reports record growth with GBP £500,000 revenue
4 days ago
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saas
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investment
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growth
Markko has reported record growth, achieving annual recurring revenue of GBP £500,000 and supporting 15 live marketplaces amid rising demand for its platform.