CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 2

Story image
Apple announces free online WWDC 2025 for developers
Last week
#
software development
#
personal computing devices
#
apple
Apple has revealed that its Worldwide Developers Conference will take place online from 9 to 13 June 2025, offering free access to all developers.
Story image
UiPath unveils AI-enhanced Test Cloud to boost productivity
Last week
#
devops
#
data analytics
#
apm
UiPath has launched Test Cloud, an AI-powered software testing service, promising to significantly enhance tester productivity and cut costs.
Story image
The way we search has changed - Why haven’t websites?
Last week
#
digital transformation
#
biometrics
#
martech
The way we search online has transformed significantly, yet websites remain largely unchanged, leading to frustrations for modern users seeking intuitive experiences.
Story image
UK consumers prioritise value over brand loyalty: study
Last week
#
cx
#
martech
#
personalisation
A recent study reveals 57% of UK shoppers now prioritise quality and value over brand loyalty, prompting marketers to rethink engagement strategies.
Story image
UK unveils Online Safety Act to protect digital users
Last week
#
online safety act
#
ofcom
The UK has unveiled the Online Safety Act, a landmark legislation aimed at holding digital platforms accountable for protecting users from harmful content.
Story image
Pureprofile launches AI tools for decoding consumer trends
Last week
#
data analytics
#
digital marketing
#
market research
Global data company Pureprofile has launched three AI-driven tools to help brands decode online consumer sentiment and track emerging trends effectively.
Story image
Carrie Parker named Chief Marketing Officer at Medallia
Last week
#
saas
#
cx
#
martech
Medallia has appointed Carrie Parker as its new Chief Marketing Officer, bringing over 25 years of experience from major firms including Cision and American Express.
Story image
2tall partners with Shipster to enhance global expansion
Last week
#
supply chain & logistics
#
ecommerce
#
automation
Aberdeen-based fashion brand 2tall, endorsed by Peter Crouch, gears up for international growth after investing in shipping technology to enhance fulfilment.
Story image
PPDS wins commendation at TUI Sustainability Impact Awards
Last week
#
digital signage
#
power / energy
#
cleantech
PPDS has clinched a special commendation at the TUI Sustainability Impact Awards 2025, recognising its innovative approach to sustainability in technology.
Story image
Confluent launches tools in cloud for simpler AI apps
Last week
#
data analytics
#
data science
#
rpa
Confluent unveils new features in Confluent Cloud aimed at simplifying the development of real-time AI apps, enhancing workflows and boosting cost efficiencies.
Story image
Fail fast, succeed faster: The CFO’s take on marketing
Last month
#
fintech
#
martech
#
finance
Senior leaders in marketing are urged to embrace a fail-fast mentality, breaking down silos and proving marketing's impact on business, says a CFO expert.
Story image
Live and Interactive: The tech-driven future of digital storytelling
Last month
#
cx
#
martech
#
transparency
As storytelling evolves in the digital age, brands must adapt to interactive formats like live blogs to engage audiences and foster deeper connections.
Story image
How the desire for truly unified communications is transforming the telecoms industry
Last month
#
uc
#
network infrastructure
#
digital transformation
The telecoms industry is undergoing a seismic shift towards unified communications, driven by the demand for seamless, cloud-based telephony solutions.
Story image
NICE named leader in IDC's 2024 conversational AI report
Last month
#
uc
#
cx
#
martech
NICE has been recognised as a Leader in the IDC MarketScape for Worldwide Conversational Intelligence and Analytics 2024, showcasing significant market innovation.
Story image
Kentico unveils AIRA, its AI-driven marketing solution
Last month
#
martech
#
ueba
#
cdp
Kentico has unveiled AIRA, an AI-driven marketing tool designed to seamlessly integrate with existing workflows, streamlining tasks and boosting content creation.
Story image
Smartvisit app to redefine visitor engagement in tourism
Last month
#
digital transformation
#
apps
#
tourism
Smartvisit is set to launch its innovative app designed to transform tourism engagement, enhancing visitor experiences and boosting revenues for operators.
Story image
Qualtrics & LangChain join forces to enhance AI agents
Last month
#
cx
#
martech
#
hcm
Qualtrics has teamed up with LangChain to develop customised Experience Agents on the LangGraph Platform, enhancing interactions for customers and employees.
Story image
Qualtrics launches AI-driven market intelligence platform
Last month
#
data analytics
#
cx
#
martech
Qualtrics has launched Qualtrics Edge, a new market intelligence platform that combines AI with consumer insights to transform decision-making for businesses.
Story image
Qualtrics unveils AI tools to boost customer experiences
Last month
#
data analytics
#
cx
#
martech
Qualtrics has unveiled AI-driven updates to its XM for Customer Experience suite, promising businesses enhanced insights and tools to forge stronger customer connections.
Story image
Millennials lead UK workplaces in AI tool adoption, study finds
Last month
#
freshworks
#
millennials
#
gen z
A new report reveals UK Millennials are more adept at using AI tools at work than Gen Z, with 74% comfortable compared to 66% of their younger peers.