CMOtech UK - Technology news for CMOs & marketing decision-makers
United Kingdom

Latest News - Page 106

CGI & Freshworks partner to deliver AI service tools in UK
EduTech

CGI & Freshworks partner to deliver AI service tools in UK

CGI and Freshworks partner to provide AI-driven service tools targeting UK mid-market and public sectors, focusing initially on education and policing.

By Sean Mitchell • 3 min read • Fri, 5th Dec 2025
Brevo raises EUR €500 million to expand AI & US presence
Customer Experience

Brevo raises EUR €500 million to expand AI & US presence

Brevo has raised EUR €500 million, reaching unicorn status to boost AI capabilities and expand its US presence, targeting EUR €1 billion revenue by 2030.

By Sean Mitchell • 4 min read • Fri, 5th Dec 2025
Central government puts AI & data analytics at heart of reform
Data Analytics

Central government puts AI & data analytics at heart of reform

Central government places AI and data analytics centre stage in digital transformation, with 39% prioritising these techs for future public service reforms.

By Shannon Williams • 3 min read • Fri, 5th Dec 2025
Q&A: How software waste and complexity are undermining the UK's productivity ambition
Digital Transformation

Q&A: How software waste and complexity are undermining the UK's productivity ambition

UK firms waste 20% of software spend and lose 7% of revenue to complexity, hindering productivity amid the Autumn Budget's focus on efficiency.

By Simon Hayward • 5 min read • Thu, 4th Dec 2025
UK shoppers want AI for delivery but not to replace people
Customer Experience

UK shoppers want AI for delivery but not to replace people

UK shoppers favour AI for delivery tracking and returns but insist it should support, not replace, human customer service roles in retail.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
UK brands ramp up influencer budgets with focus on micro-creators
Artificial Intelligence

UK brands ramp up influencer budgets with focus on micro-creators

UK brands plan to boost influencer marketing budgets in 2026, focusing on micro-influencers and tech-driven campaigns for better engagement and ROI.

By Shannon Williams • 3 min read • Thu, 4th Dec 2025
Ataccama appoints Andrea Eaton as Chief Marketing Officer to drive AI data trust
Fintech

Ataccama appoints Andrea Eaton as Chief Marketing Officer to drive AI data trust

Ataccama names Andrea Eaton as Chief Marketing Officer to expand its data trust platform amid growing AI adoption and regulatory demands in finance and insurance.

By Melvin Hipolito • 3 min read • Thu, 4th Dec 2025
What Black Friday revealed about retail's customer service challenges
Digital Transformation

What Black Friday revealed about retail's customer service challenges

Black Friday exposed how rising demand strains UK retailers' customer service, revealing challenges caused by complex systems and ageing processes.

By Simon Hayward • 5 min read • Thu, 4th Dec 2025
Most SAP users plan AI but remain cautious on real benefits
Data Analytics

Most SAP users plan AI but remain cautious on real benefits

Nearly 90% of SAP users in the UK and Ireland plan to deploy AI, yet 74% remain sceptical about its real-world benefits, a new survey finds.

By Shannon Williams • 4 min read • Thu, 4th Dec 2025
Employers & staff divided over who should pay for AI training
Digital Transformation

Employers & staff divided over who should pay for AI training

A global survey reveals employers and staff clash over who should fund AI training, risking delays in digital transformation and workplace morale.

By Melania Watson • 3 min read • Thu, 4th Dec 2025
Ocado Ads partners with Epsilon to boost retail media targeting
Marketing Technologies

Ocado Ads partners with Epsilon to boost retail media targeting

Ocado Ads partners with Epsilon to launch a retail media solution linking verified shopper data across TV, audio and online for better ad targeting.

By Sean Mitchell • 3 min read • Wed, 3rd Dec 2025
Generative AI platforms drive surge in digital discovery & sales
Customer Experience

Generative AI platforms drive surge in digital discovery & sales

Generative AI platforms have boosted digital discovery and sales, with app downloads up 319% and AI referrals generating 1.1 billion visits in June 2025.

By Sean Mitchell • 4 min read • Wed, 3rd Dec 2025
Hyland appoints Eric Snow to lead global brand communications
Enterprise Content Management

Hyland appoints Eric Snow to lead global brand communications

Hyland appoints Eric Snow as Senior VP of Corporate Communications to boost global brand leadership and align messaging with business outcomes.

By Melvin Hipolito • 2 min read • Wed, 3rd Dec 2025
Camunda appoints Ryan Shopp as Chief Marketing Officer to drive growth
Digital Transformation

Camunda appoints Ryan Shopp as Chief Marketing Officer to drive growth

Camunda appoints Ryan Shopp as Chief Marketing Officer to boost growth and enhance engagement with global enterprise clients amid rising agentic automation demand.

By Melvin Hipolito • 2 min read • Wed, 3rd Dec 2025
Safe Software brings FME Remote Engines to Snowflake users
Data Analytics

Safe Software brings FME Remote Engines to Snowflake users

Safe Software's FME Remote Engines is now on Snowflake Marketplace, enabling 30% faster data integration and transformation in Snowflake's cloud environment.

By Melania Watson • 3 min read • Wed, 3rd Dec 2025
Innovid certifies live sports ads for verified streaming accuracy
Fox

Innovid certifies live sports ads for verified streaming accuracy

Innovid unveils certification for live sports ads, ensuring accurate delivery and measurement amid streaming's rising complexity with partners like Disney and FOX.

By Melania Watson • 3 min read • Wed, 3rd Dec 2025
Brightcove unveils AI-driven upgrades to boost live video reach
Digital Entertainment

Brightcove unveils AI-driven upgrades to boost live video reach

Brightcove launches seven AI-driven features, enhancing live video quality, translation in 50+ languages, and engagement for 150 trialling customers.

By Melania Watson • 2 min read • Wed, 3rd Dec 2025
Brightcove unveils AI translation, metadata & live video tools
Marketing Technologies

Brightcove unveils AI translation, metadata & live video tools

Brightcove launches AI-driven translation, metadata and live-stream tools to boost video localisation, captioning, and 4K streaming quality.

By Melania Watson • 3 min read • Wed, 3rd Dec 2025
Stack Overflow unveils AI Assist, merging community & AI advice
Generative AI

Stack Overflow unveils AI Assist, merging community & AI advice

Stack Overflow launches AI Assist, blending community-verified answers with AI to enhance developer support and ensure accuracy in technical guidance.

By Melania Watson • 3 min read • Wed, 3rd Dec 2025