CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 112

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Predictions for Big Data Analytics in 2016
Mon, 7th Mar 2016
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uc
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data analytics
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martech
The collaborative hybrid of human and machine - five ways big data will shape the future of business as we know it.
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The data break-even point: How to ensure your data investment is right
Mon, 22nd Feb 2016
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crm
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data analytics
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martech
Understanding the costs of managing data is crucial for businesses to make smart decisions and increase data value.
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Getting emotional with business analytics
Thu, 11th Feb 2016
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data analytics
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martech
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planning
A quantitative, analytic and evidence-based approach is inhibited by the fact that people are predominantly emotional decision makers.
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SEO for small businesses: Why it matters
Tue, 2nd Feb 2016
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fintech
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martech
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financial systems
Small businesses, give heed to SEO's power to boost your online presence, or risk obscurity in the digital age.
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Is it really Big Brother? In-store analytics
Mon, 18th Jan 2016
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data analytics
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martech
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iot
Only recently stores are starting to focus their analytics efforts for a deeper understanding of their customer's behaviours, needs and preferences.
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Three customer experience lessons from social media performance in 2015
Thu, 14th Jan 2016
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cx
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martech
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facebook
The performance of social companies contains lessons about the future of social media and the present of marketing.
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How to ensure people and data work together effectively
Wed, 16th Dec 2015
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uc
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data analytics
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martech
People and data are a powerful combination, but it can be hard to get both right. Effective people management is crucial to the success of data.
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Using real-time analytics to dynamically assure network services
Tue, 8th Dec 2015
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network infrastructure
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data analytics
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sdn
Real-time analytics prevent network disruptions, like those seen during Adele's Hello release, ensuring stable home security services.
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ECM in the cloud: The changing landscape and growing take-up
Thu, 3rd Dec 2015
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ecm
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martech
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cloud services
The enterprise content management (ECM) landscape has entered a period of rapid evolution, according to global analyst firm Ovum.
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Six transitions that will shape the future of supply chain
Tue, 1st Dec 2015
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data analytics
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martech
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planning
Steve describes the six transitions which will shape the future landscape. They will all have an impact on the supply chain of the future.
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Eight Wire: Migrate your data, from anything to anywhere
Mon, 2nd Nov 2015
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data analytics
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martech
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planning
Eight Wire's Conductor product solves the headache of data migration between systems, supporting multiple formats and databases.
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New Zealand's already winning the RWC... at least on social media
Wed, 16th Sep 2015
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martech
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all blacks
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social media
New Zealand leads the globe in Rugby World Cup social media buzz, outpacing rivals in excitement and engagement according to Adobe Digital Index.
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Making metadata manageable for ECM and search
Fri, 7th Aug 2015
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data analytics
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martech
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planning
Metadata is entering the mainstream of content management and search. ECM vendors now make metadata-driven functionality central to their platforms as.
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Getting real about virtual centres of excellence
Thu, 23rd Jul 2015
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virtualisation
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network infrastructure
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data analytics
Firms are transitioning from elite analytics hubs to collaborative virtual centres of excellence, empowering broader decision-making and innovation.
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The facts behind digital signage
Tue, 21st Jul 2015
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digital signage
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cx
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martech
Digital signage is becoming a crucial part of the marketing mix as it improves customer engagement, says SignStix research.
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Kathmandu makes the move to the AWS cloud with Fronde
Mon, 8th Jun 2015
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hyperscale
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public cloud
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cx
Kathmandu has moved to the Amazon Web Services (AWS) cloud in order to improve its web infrastructure and customer experience.
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New eCommerce platform a 'game changer' for Kiwi retailers
Wed, 29th Apr 2015
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uc
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martech
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commerce systems
APAC eCommerce payments provider eWAY has launched its service in NZ, allowing Kiwi retailers to set up online payments 'without needing to talk to their bank'.
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Samsung's mobile payment move poses more challenges to Google than Apple
Thu, 26th Feb 2015
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smartphones
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martech
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commerce systems
Mobile payments are not yet a driver of handset sales. Few people will be basing their phone purchasing decisions on mobile payment functionality.
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Adobe: Digital excellence 'closely linked' to revenue growth
Tue, 29th Jul 2014
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martech
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adobe
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creative technologies
Marketers in Australia and New Zealand who deliver best practices are pulling further away from their competitors...
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New Adobe hires strengthen APAC digital marketing business
Fri, 7th Feb 2014
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martech
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adobe
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creative technologies
Adobe has appointed Mark Henley as Director of Transformation and Digital Strategy, and Jennifer Ruth as APAC General Manager for Adobe Digital.