CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 111

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Microsoft: Nine tips for optimising your marketing strategy
Thu, 14th Jul 2016
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martech
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partner programmes
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microsoft
Whether June 30 represented the end of your fiscal year (like Microsoft) or the middle of it, now is the time to evaluate your marketing strategy.
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Rise in mobile enterprise apps meets developers lacking skill
Tue, 12th Jul 2016
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crm
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martech
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mobile apps
Businesses aspire to leverage mobile apps, yet grapple with a dearth of skilled developers for true digital transformation.
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Design thinking lies at the corner of risk management and innovation
Tue, 21st Jun 2016
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digital transformation
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martech
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risk & compliance
Right now, businesses of all shapes and sizes are struggling to find the next disruptive, digital idea that will lead to exponential growth & profits.
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Digital asset management: What’s old is new again
Wed, 15th Jun 2016
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martech
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digital marketing
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analyst report
What’s old is new again. Judging from our ramping volume of client inquiry, DAM is undergoing a bit of a renaissance, albeit a quiet one.
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Why did Microsoft purchase LinkedIn? A treasure trove of information
Wed, 15th Jun 2016
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data analytics
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martech
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planning
Microsoft's recent purchase of LinkedIn shows that in a world of smart of machines, content is king and the new code base.
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Study says investment in customer experience strategy will pay off
Thu, 9th Jun 2016
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crm
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cx
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martech
A joint study has found that businesses should focus on customer experience strategies to generate a healthy 3-1 return on investment.
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3 reasons why telecom operators should store historical data right now
Wed, 8th Jun 2016
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uc
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data analytics
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martech
Big Data technologies, cloud services and price drops in storage disks have made it possible to store huge datasets.
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NZ data management firm G3 Group reports 12% profit increase, eyeing market expansion
Wed, 1st Jun 2016
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document management
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ecm
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fintech
Document management firm G3 Group has reported a 12% increase in profit of $2.14 million and is set to raise capital for expansion plans.
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Subscription economy driving significant shift for Aussie businesses
Wed, 25th May 2016
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saas
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data analytics
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martech
Consumer preferences are changing, driving a significant shift for Australian businesses, according to a survey by Zuora.
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Copy data virtualisation: The five ways it could save you millions this year
Mon, 23rd May 2016
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virtualisation
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dr
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data analytics
You’ve heard of server virtualisation. You’ve heard of network virtualisation. But have you considered virtualising your data yet?.
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It’s not just about the weather: put your emails in context
Tue, 10th May 2016
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data analytics
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martech
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partner programmes
Digitally empowered customers crave context and are shying away from the mass-marketing approach to email offers. It's time for a different approach.
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Hot Trend for B2B Marketers: Account-Based Marketing
Tue, 10th May 2016
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data analytics
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martech
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planning
Every salesperson wants good leads, and increasingly, B2B marketers are expected to not only provide those good leads but also help close deals.
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Australia leading the way in digital marketing
Mon, 18th Apr 2016
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martech
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digital marketing
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kentico software
Australia leads in digital marketing, with agencies investing in software and hardware, and outsourcing work. Challenges remain, however.
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Why only half of CDOs are poised for success
Thu, 14th Apr 2016
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data analytics
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martech
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planning
Half of CDOs risk falling short of success amid internal resistance and lack of support, warns Gartner expert.
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Has digital marketing finally become just marketing?
Thu, 7th Apr 2016
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martech
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digital marketing
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social media
Digital, now the DNA of marketing, challenges brands to innovate with a customer-centric, multi-channel approach, experts agree.
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The hype and misunderstanding surrounding analytics
Tue, 5th Apr 2016
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data analytics
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martech
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planning
The hype related to analytic technologies and vendors continues unabated. It seems that investors are still pushing up prices of analytic vendors.
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Think you’re ready for Big Data and IoT? Standard tests are just not enough
Thu, 17th Mar 2016
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ddos
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data analytics
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hyperscale
Enterprise data centres need a test environment that reflects their real load and actual traffic, including all applications and protocols.
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Analyst Opinion: Coming to a device near you – the enterprise digital workplace
Fri, 11th Mar 2016
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cx
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martech
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personal computing devices
Persistent and rewarding customer experiences are designed, delivered, and managed using enterprise software and line-of-business applications.
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Why Facebook sees sports as the next big opportunity in digital media
Tue, 8th Mar 2016
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martech
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facebook
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digital marketing
Digital and social media companies such as Facebook are moving further into the world of sports as more viewer attention shifts in that direction.
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Predictions for Big Data Analytics in 2016
Mon, 7th Mar 2016
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uc
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data analytics
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martech
The collaborative hybrid of human and machine - five ways big data will shape the future of business as we know it.