CMOtech UK - Technology news for CMOs & marketing decision-makers

Latest news - Page 110

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Gartner on the challenges of artificial intelligence
Wed, 7th Dec 2016
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data analytics
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martech
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planning
If you don’t own the data or rights to that data, no amount of fancy algorithm or application will win. You need access to the vastness & variety.
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Your brand needs something else before it has a digital transformation
Mon, 14th Nov 2016
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uc
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digital transformation
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cx
Customer experience management helps your brand to understand the digital and real-world touchpoints your customer values.
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Ovum: Big questions for those looking for answers in big data
Mon, 14th Nov 2016
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data analytics
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martech
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planning
Data scientists and vendors must acknowledge that the future remains unpredictable, despite advances in analytics and big data, claims analyst.
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Bad customer service as a tool to distract from bad business
Wed, 9th Nov 2016
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crm
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cx
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martech
Bad customer service may not just be poor training, but a deliberate shield for systemic business flaws, a troubling report suggests.
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Digital society: Who owns the data, anyway?
Mon, 7th Nov 2016
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data analytics
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digital transformation
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martech
In the digital blend of reality, who truly holds the keys to our data? Ownership in this new era demands fresh rules.
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Gartner: Use dashboards to move beyond messy data
Tue, 1st Nov 2016
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saas
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data analytics
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martech
Can dashboard providers help marketers wrangle messy data? Check out our new Market Guide for answers. #marketingdata #datamanagement.
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What to choose: Better data, or better algorithms?
Mon, 10th Oct 2016
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data analytics
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martech
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planning
In the digital arms race, is it better data or smarter algorithms that give the edge in detecting cyber threats? The debate continues.
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Are chatbots just a fad? One app developer shares his thoughts
Mon, 10th Oct 2016
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uc
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martech
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ai
Based on a computer program that mimics conversations with people using artificial intelligence, chatbots can transform the way people interact.
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Expert insights: Data is the untapped opportunity for resellers
Mon, 19th Sep 2016
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virtualisation
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devops
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data analytics
Every successful company collects data, which is processed, analysed and transformed into information for real business value. How can you use it?.
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It's crunch time: NZ faces 'critical point' in data governance
Tue, 13th Sep 2016
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data analytics
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martech
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planning
New Zealand facing 'critical point' in data governance says University of Sterling Prof William Webster. Big challenges ahead.
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What to do? A little ERP? A little IOT? A little big data? Who Know...Who Cares?
Mon, 5th Sep 2016
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data analytics
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martech
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iot
Amid a tech investment muddle, is IT truly firing up productivity or just a shot in the dark? Let's disentangle the ROI riddle.
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What is this so called 'Age of the Customer?'
Thu, 1st Sep 2016
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crm
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data analytics
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cx
CEOs aim for better customer experience, but poor technology management continues to disappoint, says journalist.
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Online retailers need to up their delivery & returns services game, survey finds
Wed, 24th Aug 2016
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crm
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cx
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martech
Australian online retailers need to pick up their game and start improving their delivery service or risk losing customers, says Blackbay.
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Why you’re better at digital marketing than you think
Tue, 23rd Aug 2016
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martech
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digital marketing
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digital age
As a marketer, if you believe you’re falling behind & others are more adept, you may be giving them credit for your own knowledge.
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Cisco Services' revenues continue to expand
Mon, 22nd Aug 2016
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digital transformation
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martech
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omnichannel
As Cisco transitions the business model, the savings from global headcount reductions will be invested to further expand software and services.
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Is distributed analytics the solution to a connected world of data?
Mon, 22nd Aug 2016
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data analytics
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martech
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planning
Distributed analytics could be a game changer, integrating new data sources into legacy systems without squandering prior investments.
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Uncovering growth opportunities in the transforming business analytics market
Mon, 15th Aug 2016
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data analytics
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martech
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planning
Vendors need to take a bi-modal approach to how you build your product portfolio as well as how you go-to-market.
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Reckon enjoys solid growth as revenues hit $57 million
Tue, 9th Aug 2016
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document management
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ecm
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fintech
Reckon, the Australian accounting software provider, has reported strong growth, with revenues up 6% to $57m for H1 2016.
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Softlink becomes customer-centric with two new business units
Mon, 25th Jul 2016
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crm
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cx
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martech
Softlink is taking the customer-centric approach to the education and information centre sectors under its wing, with a new organisational structure.
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Four ways to drive digital commerce innovation
Fri, 15th Jul 2016
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martech
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commerce systems
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digital marketing
Digital commerce exemplars don’t merely convert their product catalogues into eCommerce sites and mobile commerce applications.